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22/01/2009

Prime Focus Posts CC2C

One of India's leading integrated end-to-end post production and visual effects services company, Prime Focus, has delivered the post production and visual effects for the highly anticipated movie, Chandni Chowk to China (CC2C).
Bollywood's first ever kung fu comedy was directed by Nikhil Advani and stars Akshay Kumar, Deepika Padukone, Hindi cinema veteran Mithun Chakraborty and Hong Kong veteran Gordon Liu. Co-produced by Warner Bros, CC2C is the biggest international film in the history of Indian cinema, the first Bollywood film to be distributed by Warner Bros and the first Indian production to be shot in China.
CC2C tells the tale of a poor cook who travels to China to become a kung fu hero and follows him on his epic journey from the bustling Chandni Chowk to China. The film is the first in Indian vfx history to follow the process of being broken down scene by scene almost six months before the vfx work began.
With over 1000 vfx shots to deliver in a two-month timeframe, the film was worked on by around 150 artists spread across India, with shots and sequences being delivered simultaneously by Prime Focus artists in Mumbai, Hyderabad, Chennai and Goa.
Commenting on the creative challenge posed by the film, Merzin Tavaria, vfx supervisor on CC2C and creative head vfx/animation, Prime Focussaid: "The film required a lot of planning to achieve the quality and quantity of visual effects within the timeframe.
"Our primary task was to make every sequence as realistic as possible. But there were some scenes that required a 'hyper-real' style which we developed with the director. In one song sequence, the lead actors jump off a building in Shanghai and fly through the sky with the Shanghai skyline behind them.
"For this shot to work, we had to build the entire skyline in 3D, which was a complex task. We worked tirelessly to ensure that we were able to deliver on the director’s brief. We greatly appreciate the support we received from him," he said, noting that Warner Bros movies have been consistently acclaimed for their creative content, technically superior execution and strong viewer rapport.
"The film needed an international feel to it, with world class visuals. We played a pivotal role in creating very real visuals and were able to meet the varied and complex requirements that the script demanded. We're thrilled with the results and confident that audiences will love this action-packed comedy."
(BMcC/JM)
VMI.TV Ltd

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