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30/09/2008

Avid Announces RED Support

Avid Technology, a leading provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, has announced that it has signed a R3D Software Developer's Kit (SDK) License agreement - as part of the company's continued commitment to enhancing its RED camera workflows.
Kirk Arnold, EVP of Customer Operations, Avid Technology, said: "We are excited to begin a more formal relationship with RED and this announcement is just one step in that process. Many of our customers have already completed RED projects using Avid systems - as we have developed solutions in the interim that enable them to work with Media Composer, Symphony and Avid DS. We look forward to streamlining this workflow even further with the RED SDK."
Avid Editor Jason Diamond of NY-based MBS Productions recently finished a music video using the RED ONE camera and Avid Media Composer systems. Diamond said: "It was seamless. The finish called for aggressive and varied looks, some with heavy contrast that fit the dance rock sound and sort of retro-feel of the band. Within the Avid systems, we did it all."
Avid customer Michael Forrest of Post Box Productions also recently completed a series of commercials that were shot on RED and edited in an Avid DS system. Forrest said: "We were in an entirely tapeless workflow. My assistant would load the footage directly onto Avid DS each night and I would be cutting first thing the following morning. It was an incredible workflow. I had complete artistic control from start to finish."
Further information is available at: www.avid.com/RED.
(KMcA)
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