Broadcast News

Bookmark and Share
30/09/2008

Avid Announces RED Support

Avid Technology, a leading provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, has announced that it has signed a R3D Software Developer's Kit (SDK) License agreement - as part of the company's continued commitment to enhancing its RED camera workflows.
Kirk Arnold, EVP of Customer Operations, Avid Technology, said: "We are excited to begin a more formal relationship with RED and this announcement is just one step in that process. Many of our customers have already completed RED projects using Avid systems - as we have developed solutions in the interim that enable them to work with Media Composer, Symphony and Avid DS. We look forward to streamlining this workflow even further with the RED SDK."
Avid Editor Jason Diamond of NY-based MBS Productions recently finished a music video using the RED ONE camera and Avid Media Composer systems. Diamond said: "It was seamless. The finish called for aggressive and varied looks, some with heavy contrast that fit the dance rock sound and sort of retro-feel of the band. Within the Avid systems, we did it all."
Avid customer Michael Forrest of Post Box Productions also recently completed a series of commercials that were shot on RED and edited in an Avid DS system. Forrest said: "We were in an entirely tapeless workflow. My assistant would load the footage directly onto Avid DS each night and I would be cutting first thing the following morning. It was an incredible workflow. I had complete artistic control from start to finish."
Further information is available at: www.avid.com/RED.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

28/03/2024
Dalet Announces NAB Showcase 2024
Dalet has announced its 2024 NAB showcase (booth #W1713). Attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that harness
14/03/2024
Zixi Announces Further International Expansion With Zappiing
Zixi has announced further international expansion with Zapping, a rapidly growing OTT provider in South America, electing and deploying the SDVP for
22/03/2024
Sky Announces New Initiative
Sky has announced a new initiative aimed at supporting diverse-owned and diverse-led independent production companies in developing programmes for its
22/03/2024
Cinegy Announces Latest Version Of Its Multiviewer Product
Cinegy has announced the latest version of its Cinegy Multiviewer product. Cinegy Multiviewer is used by most leading broadcasters around the globe, b
13/03/2024
Playbox Neo Announces Refinements To Its Broadcast Playout And Channel Branding Solutions
PlayBox Neo has announced new refinements to its range of broadcast playout and channel branding solutions. These include additional creative function
13/03/2024
Agile Content Announces Agreement With Ålcom
Agile Content has announced agreement with Ålcom, a mobile and network operator based in the Åland Islands which provides converged mobile, broadband
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
30/04/2003
Avid announce direct sales of high end products
Avid Technology are to increase their direct sales presence in the UK, to complement the current London Direct team based in Poland Street Soho. From
02/08/2017
RED Raven Camera Kit Available Exclusively From Apple Store
RED Digital Cinema has revealed its RED RAVEN Camera Kit is now available to purchase at Apple.com. As RED's most compact camera BRAIN, weighing at ju
16/11/2006
Avid Ships Latest Version of Studio Toolkit
Avid has announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, ind
25/09/2015
RED Digital Cinema Unveils RED RAVEN
RED Digital Cinema has announced the latest addition to its line of professional cameras, the RED RAVEN. Weighing 3.5 pounds, RED RAVEN is the company
13/07/2022
Avid Unveils Avid NEXIS
Avid® has unveiled the next generation of its patented Avid NEXIS® shared storage solutions with the Avid NEXIS F-series family of storage engines and
14/12/2023
Avid Announces Enhancements To Its Avid | Stream IO™ Software Subscription Platform
Avid® has announced the latest enhancements to its Avid | Stream IO™ software subscription platform for broadcast production ingest and playout, inclu
24/05/2017
Avid Showcases Groundbreaking Innovations At BroadcastAsia 2017
Avid has announced that it will showcase its extensive set of innovations for the Avid MediaCentral Platform at BroadcastAsia 2017. As the next phase
16/07/2015
Pie Town Productions Embraces Avid Everywhere
Avid has announced that Pie Town Productions, a reality television production company based in North Hollywood, California, has embraced Avid Everywhe