Flynn And Flynn Create Supermodel Idents

Flynn and their postproduction facility Flynn Post were the creative production company of choice for agency Noodle for the forthcoming 'Make Me A Supermodel' sponsorship idents.
The idents created in conjunction with the high street store The Perfume Shop were the perfect tie in for the forthcoming Living TV screening of the sexy, hit US show hosted by Tyson Beckford.
The production of the sports involved a layered green screen shoot, with the one main prop build of a 35-foot catwalk. The key element was extracting a whole-hearted and convincing performance from the lead Perfume Shop model then bringing in the graphical world around her. The audience was created by a mix and overlay of shot plates, filmed separately on set then brought together piece by piece to create a convincing environment and reactions to the models performance.
The project was completed with a combination of After Effects to build the hyper realistic scene and the final touches applied with Vector graphics and 3D to create the perfume particles and effects shots, which bring each piece to life.
(KMcA)