Broadcast News

Bookmark and Share
22/05/2008

Panther Express Clears Away The Streaming Video Fog

Panther Express, a leading global provider of high-performance content delivery services, have announced their guide to efficiently delivering online video.
Many companies and technical staff struggle with choosing between the advantages and features associated with the two main flavors of video delivery - progressive download and streaming.
Now that many of the features first associated with streaming are available through Panther with progressive download, the choice is now simple.
Steve Liddell, CEO of Panther Express, said: "Most end users cannot tell the difference between the video delivered by progressive download and that delivered via a streaming video server. It all streams. It is not until you look very carefully at video player functions like how the navigation actually works (rewind and fast forward) that there is a difference."
Most Internet Video is delivered by progressive download. For example, YouTube video is delivered by progressive download. According to comScore Video Matrix, YouTube originates over 34% of all video delivered by US content providers. Our analysis of the top video sites has revealed that over 65% of video traffic and over 55% of sites are using progressive download.
Panther Express' network is based on over ten years high performance HTTP delivery and is built upon today's internet technologies and architectures, not that of a decade ago.
For example, years ago, the only acceptable way to deliver video was via streaming protocols such as RTSP, RTP or RTCP that required proprietary players and expensive servers.
Often referred to as Streaming Video, these solutions were costly and did not scale well but offered more functionality at the time. Yet, as technology has evolved, there was a wholesale migration towards a new way of delivering video delivery via the standard HTTP protocol (often referred to as Progressive Download).
Less expensive, it also scales well. This shift has occurred due to customer acceptance once the technology evolved to include many of the features that were once only possible with "true" streaming protocols.
By using metadata attached to encoded FLV files, Progressive Download can now allow users full seek and navigation at any time without requiring full file download.
By using bandwidth throttling (specify bit rate that files should be delivered at), it is now possible to deliver only the amount of video that will be viewed, preventing wasted bandwidth. To maximise security, no-cache headers can be used to prevent browsers from storing content in cache and further DRM protection is easily available from partners.
Panther Express offer a free guide to 'Delivering Internet Video' - a copy is available by emailing: [email protected].
(KMcA/JM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/02/2013
Beamr Unveils Breakthrough Video Delivery Technology
Beamr,media compression and delivery experts behind the widely-acclaimed JPEGmini photo compression technology, has unveiled Beamr Video. This enables
17/04/2023
Globecast Launches First Video Public Cloud Video Headend
Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European Telco. Globecast joined the AWS
20/05/2015
MediaMelon Upgrades Video Streaming
MediaMelon has introduced MediaMelon QBR™ technology, a new streaming approach that reduces bitrates for IP-based live or on-demand video services whi
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
17/10/2012
Hauppauge Launch HD Video Streamer
Hauppauge Digital, Inc has releaseed StreamEezTM, a high definition video streamer designed for organisations that want a simple to use, high quality
16/02/2005
ADS Tech launches Instant VideoMPX
ADS Tech a leader in consumer video editing solutions, has announced the launch of Instant VideoMPX, a new device which can be used with a Windows XP
04/04/2007
Panasonic Introduce 3CCD AVC HD Handheld Camcorder Delivering 1080i Video
The recently released Panasonic AG-HSC1U AVCHD handheld camcorder is the world�s smallest professional 3CCD AVC HD camcorder. Weighing in at a demin
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
10/07/2009
HaiVision Announce IBC 2009 Preview
HaiVision Network Video is a world leader in delivering the most advanced video networking technology and IPTV solutions. HaiVision's products are dep
16/03/2018
Video Clarity Preview - 2018 NAB Show
Video Clarity is to launch a range of products including the new RTM Manager, Venue Player IP, RTM IP and its ClearView 9.0 at the 2018 NAB Show. NEW
30/04/2019
NovelSat Unveils Satellite Broadcast/Multicast Solution
NovelSat has unveiled a comprehensive satellite broadcast/multicast solution for the delivery of live TV and OTT video services. The satellite-to-mobi
08/09/2014
Web Subtitling: How Hard Can It Be?
The apparent simplicity of creating subtitles and captioning for web-based video belies the real complexities of this relatively new endeavour, writes
19/05/2017
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
09/03/2023
Broadpeak To Showcase World-Class Software For Video Delivery And Streaming
At the 2023 NAB Show, Broadpeak will showcase world-class software and services for video delivery and streaming. With Broadpeak's software deployed o