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07/05/2008

Finish Post Complete Christian Aid Week Commercial for 2AM

Finish Post have recently completed the flash animation and flame work on a 2D TV commercial for Christian Aid Week, which runs from May 11 - 17.
Illustrated by graphic collective Eboy in the style of a computer game, and directed by 2AM's directors, PAM, the commercial sees the inhabitants of a graphicised, impoverished, tropical and coastal village going about their everyday business. A happy soundtrack is playing and the sun is shining. Suddenly a large dark cloud looms over them and a storm starts to brew, soon turning into a mighty hurricane. People, houses, trees and animals are blown everywhere and utter chaos ensues - the village is left devastated. However, in a time-lapse sequence, the villagers are seen getting back to work, recreating the wiped out village with the help of unmentioned Christian Aid donations. The commercial finishes with another dark cloud looming over the villagers' heads and the inevitable is expected, but anticipated as an alarm 'supplied' by Christian Aid has warned them of its imminence.
Richard Mitchelson created the flash animation used throughout to animate Eboy's illustrations bringing the commercial to life. These scenes were then brought into Flame to be put together into sequence by Jason Watts with a few extra rain and camera shake effects added.
Directors PAM said: "We gave the team at Finish the seemingly impossible job of bringing an entire village to life, destroying it and rebuilding it in thirty seconds. The results are far beyond our initial expectations and the amount of realism that has been created makes the ad powerful and engaging. PAM loves Finish!"
(KMcA)
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