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26/06/2012

Cinegy Selected To Present Three Case Studies At The IBC 2012 Workflow Solutions Village

Cinegy has announced their recent selection by IBC to present three customer case studies at the IBC 2012 Workflow Solutions Village.
The IBC Workflow Solutions Village is a brand new visitor attraction in hall 9 aimed at discussing the issue of workflow and interoperability in the 21st century.
Cinegy will present case studies on innovative workflow solutions for Live Sports, Post Production and News. Each 45 minute presentation will detail the workflows that customers have in place in the above scenarios along with the end customer’s experience of the installation process, and the benefits of a software based Workflow solution.
Workflow Solutions for Live Sports (Sports Editing Sweden case study)
Sports Editing Sweden (SES) is a sport editing production company providing media production services to Sweden’s most popular and elite sports league, the Swedish Hockey League.
In Spring 2012 Sports Editing Sweden installed a complete end to end Cinegy Workflow solution that manages all the content and metadata for the 6 games that are played live, simultaneously every week for the Swedish Hockey League.
In a sports league perspective, workflow plays a big role, where many different users need to access video content for many different reasons - Cinegy solves the content delivery issue extremely well and also integrates official game stats in the process.
With the help of Cinegy Workflow, SES has now both modernized and simplified a lot of tasks that were being done manually. The Cinegy system at SES is based on the Cinegy Archive MAM that handles all the content and metadata. Connected to it are seven desktop editors and loggers in which the SES staff during the live game log and edit each game in real time.
Because the Swedish Hockey League has clients with different media format requirements, Cinegy Convert handles the required outputs in an automated process, thus removing all of the current waiting time for SES’s clients. Format ranges between MXF HD clips for broadcasters to web formats.
Workflow Solutions for Production (ITV case study)
ITV is the UK’s largest commercial broadcaster, with a family of channels watched by more than 80% of the population every week. ITV has the most successful commercial family of channels in the UK.
ITV decided they needed a system to speed up the production of programmes at The London Studios(TLS), either for ITV or other broadcasters.
Cinegy was introduced to help create a modern digital workflow, in so doing, removing the inefficiencies in their existing tape-based process.
The post production workflow has been completely transformed for productions using Cinegy. With a new system in place TLS are now able to convert incoming content into digital files, creating digital media assets that can be stored and retrieved from a central library. This tapeless process increased the volume of material that can be easily searched, cataloged and edited, and the speed with which this could be achieved.
Naturally saving time, meant saving money.
Workflow Solutions for News (BBC NI case study)
The BBC Northern Ireland team needed an innovative newsroom and production workflow solution. Problems and shortcomings in the pre-existing production workflow were becoming increasingly apparent, unsustainable and expensive. The lack of a centralised media archive led to missing tapes and data, delays in digitisation particularly for multi-camera shoots, problems with multiple tape formats, inconsistencies in logging, as well as media security issues.
BBC Northern Ireland elected to resolve its dilemma by transitioning to a file-based production environment with a centralised digital asset management system, based on Cinegy Workflow. This file based workflow technology represented a sharp departure from the way television was formerly produced at BBC Northern Ireland.
As a result of implementing Cinegy Workflow, BBC Northern Ireland accrued benefits in terms of cost reduction and cost avoidance, and in terms of less tangible creative benefits. Through such things as less time spent in craft editing suites and the elimination of tape transfer equipment, BBC Northern Ireland has seen overhead costs shrink. It has avoided costs by implementing a system based on standard PC hardware rather than more expensive filebased solutions that require proprietary hardware, or by taking an ad hoc approach toward investing in new technology.
“We are extremely pleased to have 3 of our customer’s case studies to be selected for the new IBC Workflow Solutions Village. This opportunity allows us to present our customers case studies and to advise the industry of new innovative workflow solutions.” says Daniella Weigner Managing Director Cinegy GmbH
Cinegy Workflow is an integrated, end-to-end, HD/SD, digital media production and management system designed to meet the challenges of 21st century television and media production.
Based on standard PC hardware and IT infrastructure, Cinegy Workflow is a modular, open platform consisting of a suite of tools, applications and open APIs that allow television production to shift into the next gear without being taken hostage by a particular vendor’s proprietary solution. It also integrates fully with traditional production and post production processes, including non-linear editing systems, and can be implemented without requiring investment in a completely new infrastructure.
www.ibc.org
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