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11/04/2008

Akamai Powers Media Distribution For Adobe TV

Akamai Technologies Inc., a leading global service provider for accelerating content and applications online, has announced that Adobe has adopted Akamai's Stream OS solution to power its media management and distribution workflow for Adobe TV.
Adobe TV is an online video channel offering expert instruction and inspiration about Adobe products via informative and entertaining videos.
With multiple channels, original series programming, and content from leading training organisations, Adobe TV delivers a virtual library of entertaining and instructional videos to millions of designers and developers worldwide. Adobe is leveraging the Stream OS integrated media management suite to seamlessly manage and catalogue thousands of videos from across the Adobe organisation and automatically publish assets using open standards for delivery to the browser-based Adobe TV user interface based on Akamai's Media Framework developer toolkit and into the Adobe Media Player.
Tim Napoleon, Chief Strategist, Media & Entertainment at Akamai, said: "Akamai's open approach to media management integrated easily with Adobe's existing production, transcoding, review and approval and enterprise search processes allowing Adobe to launch this project. Adobe is forward thinking in building their entire production toolset with internet distribution in mind. The Stream OS solution made it very easy for Adobe to connect the creative pipeline to their online audience. By using the syndication features of Stream OS, the same video assets can now be used in search results, Adobe Media Player Show, AdobeTV listings or an embedded player."
Bon Donlon, Executive Producer for Adobe TV, said: "Video is a powerful way for us to educate, inspire and entertain the creative community. Through Adobe TV, we are able to make connections with our users through training and education on how to get the most from Adobe products. With Akamai powering our media management and distribution workflow, we can manage and catalog videos that reach millions of designers and developers worldwide."
With Akamai's Stream OS solution, Adobe can publish video using a virtually seamless workflow when inspiration strikes and reduce the bottlenecks typically associated with manually publishing video. The solution roundtrips the metadata and media assets from the Adobe video tools into a customised video player application, built on Akamai's Media Framework for Adobe Flash technology, an ActionScript based foundation for rapidly building media players that offer technical best practices. Because the media framework is completely open, Adobe was able to customise the traditional video player experience by adding community features such as ratings and comments.
Metadata for the videos is input into Stream OS by the creators and attached to each file as it is published into the RSS feed, making content easily discoverable by end-users. In addition, with this consistent metadate, Adobe was able to integrate with Endeca's search technology to parse, read and search content, thereby making the content more discoverable and relevant to users.
Akamai provides managed services for powering rich media, dynamic transactions and enterprise applications online. Further information is available at: www.akamai.com.
(KMcA/JM)
VMI.TV Ltd

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