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21/02/2008

Audio Network Makes Music With Tiscali UK

Juliette Squair, Business Development Director of Audio Network, has announced an unlimited use deal to supply the broadband, telephone and media company, Tiscali UK, with music for use across all service offerings.
With a catalogue of over 13,000 high quality tracks, which are cleared for usage across all media platforms, Audio Network’s music is to feature in Tiscali UK’s promotional campaigns airing on both mobile and online platforms, as well as the Tiscali UK TV service.
In addition to their extensive library, Audio Network has also created bespoke material to the company’s specification for use on individual projects. The deal extends the Tiscali UK online contract with Audio Network which has been in place since September 2006.
Neal McCleave, Managing Director Media Services at Tiscali UK said: “Having worked with Audio Network on our online business, we came to realise that their offering had exact synergy with our business model: material that could be used across every service line we operate. This extension feels like a natural progression, as it not only makes commercial sense, but also allows us to unify our campaigns across all platforms, strengthening our brand cut-through.”
Audio Network’s Business Development Director, Juliette Squair, added: “We are very pleased to be extending our relationship with Tiscali in this exciting deal. The versatility of our catalogue for multiplatform use is deliberate and it’s great to see our partners taking full advantage of what we can do, at the competitive rates that only Audio Network can offer.”
(DS)
VMI.TV Ltd

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