Broadcast News

Bookmark and Share
12/09/2007

Pixel Promo DJ Offers Automated Branding And Graphics Solution

At IBC 2007 Pixel Power launched Pixel Promo DJ, a software application which manages a network of Clarity graphics devices to create a highly automated, multi-channel branding solution.
Pixel Promo has already been selected by Red Bee Media for BBC World, a six-channel service delivered from London.
Pixel Promo DJ runs on a Microsoft Windows Server with a SQL database. It collects all the information required to build graphics sequences, including promos for forthcoming programmes, future schedule information, stock market and financial data, weather reports, news headlines and sports scores. It uses this data to build complete graphics sequences on the Clarity character generators attached to it. These sequences can include live video, with DVE moves, and separate voiceover tracks.
James Gilbert, Managing Director of Pixel Power, said: “In the multi-channel world, branding is absolutely vital. With budgets tightening everywhere, no channel can afford to make a large number of trailers and branding sequences. On the other hand, audiences get very irritated by the same sequences in every junction. What Pixel Promo does is create a new sequence for every junction, fully automatically, and makes sure it is relevant, interesting and creative.”
Pixel Power claim that what makes Pixel Promo uniquely powerful is the intelligence built into it. Based on rules defined by the user in advance, it will create appropriate graphics sequences for each programme junction, ensuring that branding is highly flexible, relevant to the programmes around it, and not repetitive.
It also minimises the overhead on the scheduling and station automation systems, as it only needs a single command for a sequence and the target length: specific sequences do not need to be scheduled, tracked and triggered.
(SP)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

05/12/2023
Matrox LUMA Series Graphics Cards With Intel Arc GPUs Now Shipping
Matrox® Video has announced that its Matrox LUMA Series graphics cards with Intel Arc GPUs are now shipping. Previewed at major trade shows throughout
08/11/2023
Zixi Integrates Into The Singular.live Graphics Solution
Zixi has announced a partnership with and integration into the Singular.live graphics solution that empowers customers to seamlessly integrate live, c
18/04/2023
disguise Brings Motion Graphics to Live-to-Air Broadcast
At this year's NAB show, disguise, a virtual production technology pioneer, is showcasing an Unreal Engine (UE) integration to bring new motion graphi
06/08/2007
Pixel Power To Launch Pixel Promo DJ At IBC 2007
At IBC2007 Pixel Power is launching Pixel Promo DJ, a software application which manages a network of Clarity graphics devices to create a highly auto
13/03/2024
Playbox Neo Announces Refinements To Its Broadcast Playout And Channel Branding Solutions
PlayBox Neo has announced new refinements to its range of broadcast playout and channel branding solutions. These include additional creative function
20/03/2023
Playbox Neo To Display Broadcast TV Channel Branding And Playout Solutions
PlayBox Neo is to demonstrate the latest additions to its range of broadcast TV channel branding and playout solutions at the NAB Show in Las Vegas. E
04/09/2023
MwareTV Tackles Critical Issue Of Branding Services
MwareTV has tackled the critical issue of branding services with a unique approach to creating consumers apps. The software functionality, App Builder
05/04/2013
Pixel Factory To Debut At NAB
Pixel Power, supplier of broadcast playout solutions with integrated graphics, will debut Pixel Factory™, a new turnkey, server-based implementation o
27/01/2014
Pixel Power To Attend CABSAT 2014
Pixel Power delivers innovative graphics production and delivery systems – including their market leading Clarity™ graphics engine, which is at the he
25/03/2013
Pixel Power Reveals OnDemand TV Graphics Production Software
Pixel Power, the innovative supplier of broadcast playout solutions with integrated graphics, today announced Pixel OnDemand, a new software-only pack
25/07/2013
Pixel Power IBC Preview 2013
Pixel Power delivers innovative graphics production and delivery systems – including its market leading graphics engine Clarity™, which is at the hear
17/09/2007
Red Bee Media Implement Automated Graphics And Branding System
Red Bee Media, working with Pixel Power, has developed and implemented an automated graphics and branding system which creates sophisticated interstit
23/05/2008
Pixel Power Demonstrates Unrivalled 3D Graphics Speed At Broadcast Asia 2008
Pixel Power, a leading broadcast graphics systems provider, is bringing to the Broadcast Asia exhibition (Stand: 7J4-01) demonstrations of its powerfu
09/04/2024
Vizrt Unveils Free Graphics Packages Library
Vizrt has announced a Free Graphics Packages library for users of its cloud-native HTML5 platform, Viz Flowics. The SaaS platform has been at the fore
27/04/2023
Matrox Laucnhes New LUMA Series Of Graphics Cards
Matrox Video has launched its new Matrox LUMA series of graphics cards with Intel Arc GPUs. The series consists of three single-slot cards: the LUMA A