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18/07/2007

Digital Anarchy Releases Award Winning Primatte Chromakey

Digital Anarchy has announced the release of Primatte Chromakey 3.0 for Photoshop. Primatte Chromakey is the award winning, best-of-breed green/blue screen solution for photography, bringing the power of high-end Film/TV technology to Photoshop and Photoshop Elements. Primatte removes a blue/green background from a still image or footage, leaving the subject against a transparent background with any colour cast removed.
“We’re excited to bring serious batch processing capabilities to Primatte,” said Jim Tierney, Digital Anarchy founder. “This is going to be a huge advance for photographers dealing with large volumes of images shot against chromakey.”
Primatte Chromakey excels in preserving important, difficult details like wisps of hair, translucent glass or other materials, and mesh fabrics. This makes it easy to convincingly place the subject on a custom background, then substitute that background as needed. The new version 3.0 adds great customer-requested features, like a one-click 'auto mask' button, batch processing, better blending between subject and backdrop, and support for Intel Macs and Photoshop CS3.
The ability to batch process has been dramatically improved, allowing users to apply Primatte to hundreds of images via Photoshop’s Actions. Backgrounds can be removed and replaced automatically, providing photographers who shoot school, sports, or event photography with a powerful addition to their workflow. Primatte 3.0 also supports Photoshop CS3’s Smart Objects and Timeline functions, making it possible to use the plugin on video as well as still images.
Digital Anarchy is a privately owned company operating out of San Francisco, that creates high-quality creative software for broadcast designers, 2D animators and professional photographers.
For more information, please see the company's website at:
www.digitalanarchy.com
(DS)
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