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14/03/2007

Formatt Filters' Solution For HD Horrors

At NAB 2007, British filter manufacturer Formatt Filters will be showing its range of best-selling HD filters, that are helping cure the "horrors" of high-definition production.
It is vital that actors, actresses and TV presenters look great on screen, but, as every DP knows, shooting HD, in all its high-resolution glory, can strike terror amongst the talent and start alarm bells ringing for make-up.
So drop by Bogen Imaging (NAB Booth No C5917) to check out live demonstrations of Formatt's following filters:
  • HD Clear Soft – perfect for softening with minimal loss of detail and contrast;
  • HD Soft Gold Enhancing filters – subtle softening of the image with great skin tone enhancement;
  • HD Supersoft Gold Enhancing – the ultimate filters for softening, skin tone and facial enhancement plus the removal of hard lines and blemishes;
  • Brand new 4mm filters – Formatt’s filters have traditionally been different, in that they were only 3mm in thickness, plus a protective frame. Now the whole filter range is available in 4mm without a frame.
But don’t take Formatt’s word for it. Here’s what Roy Wagner ASC, DP on TV series 'House' said: “You know that Formatt filters are futureproof. They are a great asset to a cinematographer because we get paid to make people look good, and these filters definitely make people look good.”
(SP)
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