World debut for Formatt Filters’ HD range

Leading filter manufacturer Formatt Filters has launched the world’s first range of glass lens filters designed specifically for High Definition picture acquisition.
The result of extensive R&D over the last three years, the range has been developed to meet industry demand for improved HD image quality during acquisition, and gives cinematographers new creative options as they shoot with HD cameras.
Formatt’s Filters new range initially includes HD Soft, HD Neutral Density, HD Clear UV, HD Soft Gold and Supersoft Gold, plus HD linear and circular polarizers. The new filters are manufactured to Formatt Filters’ highest optical standards, using the very latest in materials technology, to ensure color consistency when being used in High Definition production.
Formatt has also tested its standard filter range to designate filters which, whilst not designed specifically for HD, meet all of the performance criteria for High Definition. This has resulted in a complete range of filters, which may be used with all types of HD cameras.
“We recognised several years ago the need for HD filters, and have worked closely with DOPs in testing the new range over an extended period,” said David Stamp, Formatt Filters’ Managing Director. “Our new filters, a world first, continue to deliver the highest levels of optical quality, and will provide cinematographers with the ability to control many light issues which are affecting HD production.”
(GB)