Broadcast News

Bookmark and Share
20/10/2006

Red Vision Creates New Campaign For Seven Seas

Red Vision, CGI and visual effects production company, will see its latest advertising campaign hit the screens this week.
Working with Principles Advertising Agency in Leeds and Commercials Unlimited in London, Red Vision has helped to create a new campaign for Seven Seas, the international healthcare company and a leading brand in cod liver oil capsules. The advertisement has been in production for two months and included shooting in Barcelona.
The Red Vision team involved in the campaign included JP Hersey, Creative Director; Jane Forsyth, Production Manager; Antony Carysforth, Technical Director and Graham Collier, Lead Animator Dave Mousley, Managing Director at Red Vision commented: "We have worked on a number of advertising campaigns in the past but the Seven Seas campaign is our biggest project to date.
“We are highly regarded as producers of buildings and battle reconstructions for documentaries, but we haven’t yet been commissioned to do a great many character animation. As such, we really wanted to show that we are as capable in this area as we are in the areas that we are already widely recognised for.”
JP Hersey, Creative Director at Red Vision added: "For the Seven Seas campaign the creative team had devised a scenario where a huge life like cod flew around and interacted with scenes of everyday activities and hobbies such as cycling and aerobics.
“Our approach from the outset was to create a model of stunning realism and detail which can stand up to repeated viewing and scrutiny.
“After taking hundreds of high resolution stills of a real cod we built numerous iterations in CGI using data from the shoot.
“The challenge was to create something that was both believable and pleasant to behold. We centred much of our efforts on developing attractive facial features and a pleasant colour way - in the end it had to be a hybrid between a biologically correct cod and a character that was to become the hero of the campaign.”
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

13/09/2023
SPORTFIVE And Supponor Extend Virtual Advertising Partnership
SPORTFIVE and Supponor have extended their virtual advertising partnership - an agreement that will see their relationship expanding in the German ter
13/09/2023
Harmonic Expands Targeted Advertising Ecosystem
Harmonic is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and
18/04/2023
KitPlus Show Appoints Event Director
KitPlus Show has appointed Matt Snow as event director, to drive forward the growing programme of the shows. These regional events have proved to be e
06/09/2023
Magewell Launches Director Mini
Magewell has been renowned for its reliable and innovative video interface, streaming and IP workflow products. Today the company is expanding its por
27/02/2024
Nic Dugger Becomes Executive Director Of Midsouth Emmy Chapter
TNDV Founder Nic Dugger has accepted the role of Executive Director for the Midsouth Chapter of the National Academy of Television Arts & Sciences (N
16/02/2024
Atomos Appoints COO And Executive Board Director
Atomos has appointed Peter Barber as COO and Executive Board Director with immediate effect. Peter is an industry veteran with over thirty years' expe
09/02/2024
ITV Appoints New Executive Creative Director
ITV has announced that Tom Houser – formerly a Creative Director at the BBC and Uncommon London - will join ITV Creative as Executive Creative Directo
25/03/2024
Ease Live Launches Contextual On-Stream Advertising Capability
Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics
02/08/2017
RED Raven Camera Kit Available Exclusively From Apple Store
RED Digital Cinema has revealed its RED RAVEN Camera Kit is now available to purchase at Apple.com. As RED's most compact camera BRAIN, weighing at ju
10/08/2023
Red House Streaming Brings Triceratops Skeleton To Life
One of the biggest draws at Tampa's Glazer Children's Museum, literally, is Big John, the largest triceratops skeleton ever uncovered. A production te
25/09/2015
RED Digital Cinema Unveils RED RAVEN
RED Digital Cinema has announced the latest addition to its line of professional cameras, the RED RAVEN. Weighing 3.5 pounds, RED RAVEN is the company
22/03/2023
FingerWorks™ Telestrators To Unveil New Computer Vision Software
FingerWorks™ Telestrators is to unveil its new FingerWorks Computer Vision software at NAB 2023 (North Hall, Booth N1810). This new software solution
04/08/2009
Offhollywood Opens East Coast's First Authorised RED Digital Cinema Camera Rental And Service Facility
Leading digital cinema Offholllywood has opened the first authorised RED Digital Cinema camera rental and service facility on the East Coast. Occupyin
15/08/2018
RED Digital Cinema To Exhibit Entire DCMS2 Range At BIRTV
RED Digital Cinema is attending the upcoming Beijing International Radio, TV & Film (BIRTV) Exhibition with its full range of DSMC2 cameras. The compa
04/03/2024
Prime Vision Studio Invests In Ikegami UHK-X700 4K Studio/EFP Cameras
Prime Vision Studio has invested in Ikegami UHK-X700 4K studio/EFP cameras for addition to its production fleet. Celebrating its 21st anniversary this