Broadcast News

Bookmark and Share
29/05/2009

A-Vision Produces Ad Campaign For P&O Ferries

A London-based production company specialising in commercials and corporate films, A-Vision, has announced the completion of P&O Ferries' first TV commercial in ten years.
The commercial, which will be part of an integrated campaign involving TV, radio, press and digital focuses on the concept of putting the pride back into Britain. The advertisements focus on a dog groomer accompanied by the witty taglines "Because you've been working like a dog", a florist with "Because Britain isn't blooming" and butcher with "Because you haven't sold a sausage all year".
The four commercials, which are voiced by Peter Davison, will run on ITV, Channel 4 and Channel 5 and play alongside mobile and online promotions.
The radio campaign has been produced in association with A-Vision who recently won Ad of the Quarter on Classic FM for their recent Douwe Egberts commerical.
Shot on 35mm and processed at 2K, the commercial involved both studio and location shooting at Hythe in Kent and on one of P&O's ferries in the Channel using a jimmy jib.
With 31 cast and crew (including a dog), A-Vision were able to bring the quality of shooting on 35mm and the benefits of editing in High Definition together on a keen budget.
The creative concepts were devised by Designate, an independent, Brighton-based agency. Madeleine Higginson, Board Account Director at Designate, commented: "The commercials hinge on the concept of 'Britishness with a twist' by using strong creative and a judicious allocation of humour.
"The message of the commericals is that the British are strong enough to withstand the current financial malaise and that a well-earned holiday is affordable in the meantime - thanks to P&O's special offers."
Andrew Smith, Creative Director of A-Vision, commented: "A-Vision has established a considerable reputation for delivering first class production services at reasonable budgets. We have been fortunate to work with an exceptional team: from Designate, who have proved the power of good creative, to Mark Summers Casting who have been invaluable in delivering the right look and feel."
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/06/2018
Avid Solutions To Help Launch New Albanian TV Channel
A collection of Avid solutions have been selected to launch a new TV channel in Albania. Construction and civil engineering company Gener 2 will launc
08/05/2018
Production News : Channel 4 Commissions Drama Starring Sheridan Smith
Channel 4 has commissioned a brand new four-part drama starring Sheridan Smith ('Cilla', 'Dates', 'The Moorside') titled 'Adult Material'. The show is
05/09/2017
Leader Names Jigsaw24 & root6 As European Channel Partner
Leader Electronics has further expanded its sales and support network with the appointment of Jigsaw24 & root6 as a European channel partner. Commenti
23/08/2017
Production News : Channel 4 Specialist Factual Commissions Guy Martin's Pit Stop
Channel 4 Specialist Factual has commissioned Guy Martin's Pit Stop. Guy is set to take on the most coveted job in automotive engineering - being give
19/05/2017
HHB Named Avid's EMEA Audio Top Channel Partner
HHB Communications, including its post-focused division Scrub, have been named Avid's EMEA Audio Top Channel Partner. The award is the third in four y
03/10/2017
Production News : Sky To Launch Animation Channel
Sky Cinema is offering both classic and new animation titles on a channel for the first time starting this month. Launching on Saturday 14 October, an
24/07/2017
Mastering The Creative Workflow
Professional and budding filmmakers and photographers has participated in the Mastering the Creative Workflow masterclass, which took place at Pinewoo
12/06/2017
Four Things Every Creative Pro Should Consider For Production Insurance
Spotting a film crew in action can be exciting and intriguing for the general public. But behind the perceived glitz and glamour, experts in the broad
01/11/2017
LED Creative Delivers For 2017 Best FIFA Football Awards
LED Creative has recently supported the Infinity Creative Events production crew with a number of products at the 2017 Best FIFA Football Awards. Film
20/03/2017
Creative Drive Remains The Beating Heart Of Post Production
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greate
14/03/2017
Really Creative Media Adds To Team
Really Creative Media has expanded its team with the appointment of motion designer Alex Vipond. Vipond will support the company's fashion and music c
18/04/2018
LED Creative Brings Colour To Sky One Show 'Revolution'
LED Creative's Sigma and BYTE Control system has been used to deliver electric colour and movement for Sky One's extreme sports show 'Revolution'. Rev
09/03/2018
Really Creative Media Purchases New Panasonic Projectors
Really Creative Media has purchased Panasonic's PT-RZ21K 20k lumen laser projectors to help with its year of fashion events and summer touring. Nick D
06/03/2018
LED Creative Assists Prime Time BBC Show
LED Creative has announced it helped create the 360° studio experience for the recent Saturday night BBC prime time show 'All Together Now'. The six e
31/01/2018
Soho Editors Creative's Blog
Barrett Heathcote, VFX editor on Moon and Film Editor on the soon to be released feature, Mute: talks about how he got started. Many of Soho Editors F