Broadcast News

Bookmark and Share

Chinese Deal Boosts ITN Source

The Far East has continued to prove a lucrative market for ITN.
ITN's footage sales business, ITN Source continued its expansion in China by announcing that it has sold 500 minutes of content to the country's largest television broadcaster, China Central Television (CCTV).
It is the fourth deal brokered for ITN by IPCN, the Anglo-Chinese media company created by Mick Desmond and Rebecca Yang.
To mark the launch of the Shanghai EXPO 2010, CCTV is producing 200 x 8 minute films entitled The Legend of EXPO.
Through the use of ITN Source footage, the programming will trace the history of EXPO featuring film dating as far back as the 1939 World's fair in New York to present day. The show is being broadcast daily before the 10pm news on the biggest channel in the country CCTV-1, starting from 12 April right through to the end of the Shanghai Expo on 31 October.
Asha Oberoi, Managing Director of ITN Source said: "This is a significant content deal for ITN Source and we're delighted to be working with China's largest broadcaster.
"International growth is a key priority for ITN Source and our content spans all continents and has real relevance in the global marketplace. We’re looking forward to building our relationship with CCTV and expanding our content offering into other areas of their business."
Miss Yang Xu, General Manager of IPCN added: "We are thrilled to broker the deal for ITN with CCTV; the cooperation will significantly increase the publicity of ITN Source business in the Chinese media industry, which potentially opens up tremendous opportunities."
Through IPCN, ITN has a number of other deals in place in the Chinese market.
For ITN Source this includes providing footage to FLTRP, the country’s biggest foreign language education publisher and Shanghai Media Group.
ITN Productions also produces a daily programme called Cool Edition for ICS, the biggest English-speaking channel in China.
The programme attracts 11 million viewers every night.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Ross Video Continues To Support CCTV
CCTV, China's national broadcaster, has an incredible reach of just over one billion viewers, and one of its most widely-watched programs is the netwo
Production News : BBC NI Announce New Head Of Content Production
BBC Northern Ireland has announced that Eddie Doyle has been appointed Head of Content Production. The appointment will see Eddie play an integral rol
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
Production News : Channel 4 Calls Out For Digital Content
Channel 4 has issued a call-out for digital content aimed at teens aged 13-16 years-old. The content will be showcased across the channel’s social med
OWNZONES To Demonstrate Breakthroughs In Content Supply And Chain Technology
At the 2020 HPA Tech Retreat, OWNZONES Entertainment Technologies will demonstrate several new industry-leading breakthroughs in content supply chain
Blisstek Calls For Urgent Action On Digitisation Of Analogue Archive Content
Digital Media company, Blisstek, is calling for film archive custodians to take action to digitise all historically, culturally and commercially signi
TV Nova's Content With New Production Tools
Every broadcaster who wishes to be known for their own image and style is obliged to seek the path of in-house production. To exist merely to regurgit
DHX Media Announces Deal With Youku
DHX Media is expanding its global reach through a deal with Youku, one of China's most popular streaming platforms, to launch its new Teletubbies seri
Same Day Coverage Boosts ITN Source
A major TV news resource is now available from ITN with the launch of ITN Source News. Its news agency business is selling on-the-day footage gathered
Sterling Event Group Signs Panasonic Deal
Sterling Event Group has announced a six-figure deal with Panasonic to allow it to offer the latest in projector technology in the UK. Sterling will b
ITN 'Sources' New Top Names
One of the world's leading news and multimedia content companies has now appointed their most senior staff to ITN Source and ITN Consulting and to New
ITN Deal Will Allow Free Access For 'Five' Commissioned Television Producers
ITN Source has signed a new six-figure, two year deal with UK broadcaster Five, which gives television producers commissioned by the channel free acce
ITN Archive Refiled As ITN Source
ITN Archive, one of the world's largest and most comprehensive moving footage collections, has been rebranded in a makeover, as it becomes ITN Source.
ITN On Adds A Beat With Music News Service On YouTube
Following the success of ITN's showbiz channel on YouTube, ITN's multimedia division, ITN On, is launching two exciting new channels on the platform c
ITN Source Signs Deal With Chinese
Leading archive footage business ITN Source is continuing to strengthen its grip on Chinese market by signing a deal with the country's largest commer