Broadcast News

Bookmark and Share
07/04/2006

Internet TV could revolutionise broadcasting, says BBC's Head of New Media

The consumer trial of the BBC's Integrated Media Player (iMP) reveals that television over the internet could revolutionise broadcasting, according to the BBC's Director of New Media & Technology Ashley Highfield.
Research indicates that it increased the viewing of BBC programmes, extended peak-time and built loyalty.
Highfield revealed key findings from the consumer trial research of iMP in a keynote speech at Milia, the audiovisual and digital content market at MipTV in Cannes.
During the trial, iMP offered downloadable BBC television and radio programmes on a catch-up basis via the PC to a closed panel of 5,000 triallists for four months between November 2005 and February 2006.
Highfield said: "This research gives us the first glimpse into viewing behaviour in the on-demand future.
"It provides the first significant clues as to how TV programmes over the internet could revolutionise broadcasting, and prompt a wider, cultural shift in television consumption."
Triallists consistently watched on average two programmes a week via iMP during the period of the trial, the equivalent of an hour's viewing per week, despite a limited range of content.
"This is equivalent to 6% of a typical household's BBC viewing in a week," said Highfield. "Consumption was consistent over the period of the trial, and the iMP appealed equally to men and women."
While the main reason for usage was to catch up on favourite programmes, iMP also introduced users to new titles and, in doing so, unlocked the 'long-tail effect.'
"Niche programmes that would have struggled in a mainstream linear schedule performed consistently well throughout the period of the trial," said Highfield.
"While the top five programmes accounted for a quarter of all the viewing, some niche programming performed disproportionately well. The Amazon 'long-tail effect' – seen in the publishing and music industries – indicates that there is significant value in a broadcaster's archive."
The results of the research into iMP will underpin the development of the proposed MyBBCPlayer, which "aims to put the audience in the driving seat" by offering users live streamed television and radio as well as a downloadable seven-day catch-up service of tv and radio programmes.
The launch of MyBBCPlayer will be subject to the necessary public value test and approvals as outlined in the Government's White Paper on the BBC Charter.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

06/02/2018
Nominations For RTS Television Journalism Awards 2018 Announced
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2018. The awards ceremony, sponsored by Gues
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
11/04/2017
RTS Announce Scotland Awards 2017
The Royal Television Society (RTS) has announced the nominations for the RTS Scotland Awards 2017. The awards cover all forms of production in Scotlan
13/04/2016
Production News : Nominations Announced For RTS Scotland Awards 2016
The Royal Television Society (RTS) has announced the nominations for this year's RTS Scotland Awards 2016. The awards cover all forms of production in
24/04/2017
Production News : BBC Announce Gay Britannia Season
The BBC has announced a season of programming marking the 50th anniversary of The Sexual Offences Act 1967. Led by programming on BBC Two and BBC Four
12/04/2017
Production News : Doctor Who Returns To BBC One
Doctor Who is to return to television screens on Saturday, 15 April. For the tenth series of the sci-fi show, some of the filming took place in Bristo
27/04/2017
RTS East Centre Announces Nominations For Awards
The Royal Television Society (RTS) East Centre has announced the nominations for the RTS East Awards 2017. The inaugural awards will take place on 25
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
04/11/2014
Production News - RTS Announces Craft & Design Awards Shortlist
The Royal Television Society (RTS) has announced the shortlist for the RTS Craft & Design Awards 2013/2014. The winners will be announced at a ceremon
16/12/2005
BBC announces extension of broadband iMP trial
Christmas has come early for the 5,000 broadband users participating in the BBC's integrated Media Player (iMP) trial, as the BBC announced a two-mont
13/06/2017
Production News : Luther To Return To BBC One
BBC One has confirmed that crime drama series Luther is to return. Filming on the series, which stars Idris Elba as DCI John Luther, is due to start f
09/06/2017
Production News : BBC Two Acquires 'Feud: Bette And Joan'
BBC has announced that it has acquired the eight-part series, Feud: Bette and Joan. The drama, which focuses on the famous rivalry between Hollywood s
08/06/2017
Westminster Live Studios Host Leaders Debate For BBC
It was a busy week when Westminster Live studios in the heart of political London were asked to host the now infamous leaders debate for the BBC, init
24/05/2017
Production News : BBC One Commissions Wild Alaska Live
Charlotte Moore, Director of BBC Content and Tom McDonald, BBC Head of Commissioning, Natural History and Specialist Factual, has announced Wild Alask
21/05/2015
RTS Announces Winners Of Scotland Awards 2014
The Royal Television Society (RTS) has announced the winners of the RTS Scotland Awards 2014. Chaired by April Chamberlain, the awards cover all forms