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02/02/2006

APT at CabSat 2006

As a first-time exhibitor at CabSat, Belfast-based audio codec specialist APT is looking to boost its product profile in the Middle East and establish an appropriate distribution chain throughout the region.
The company, which last year underwent a management buyout, has previously achieved some sales success in the region. However, with a new management structure in place - and the injection of venture capital funding - it is now focusing on new product development and exploiting sales and marketing opportunities in new territories such as the Middle East.
“We see a lot of potential in the burgeoning Middle East market, which has witnessed huge investments in broadcasting over the past few years,” said APT’s Commercial Director Jon McClintock “With the explosion in the number of TV and radio broadcasters, this is a very exciting marketplace and we are looking forward to forging new and successful relationships with those in the Middle Eastern Broadcast Community.”
At the core of APT’s success is its highly acclaimed apt-X algorithm, which offers high quality audio that is truly comparable to CD quality. With negligible coding delay (less than 2ms) and no degradation of audio quality with multiple encode/decode cycles, apt-X is already the algorithm of choice for many broadcasters. These include the BBC, Australian Broadcasting Corporation, Korean Telecom, ORF (Austria), SBS Teracom (Sweden), Sirius Radio and NPR (USA). To date, more than 10,000 radio stations worldwide use either Standard or Enhanced apt-X as their distribution/contribution and storage medium, which translates into millions of listeners every day.
APT makes full use of its acclaimed apt-X algorithm, both by deploying it in a range of hardware codecs manufactured internally and also by licensing it to OEMs for use in their own products. The company’s own range of codecs fulfil a variety of functions including Studio to Transmitter Links, Studio to Studio Links and Outside Broadcast to Studio Links. Among the products on show at CabSat will be the WorldNet Oslo - modular multiple channel audio codec that is suitable for mono, stereo, DAB and 5.1 contribution and distribution applications and for transporting high quality content over an E1, T1 or IP link; the WorldNet Rio - multi-algorithm audio codec offering Enhanced apt-X and MPEG coding over leased line connections and a variety of audio codecs for the broadcast market offering coding technologies over both synchronous links such as ISDN and X.21 or asynchronous IP (TCP / UDP) circuits.
APT can be found at Stand No: C5-26.
(CD)
VMI.TV Ltd

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