TWO WAY TV COMPLETE NATIONAL ROLL-OUT

TWO Way TV’s games channel have completed national roll-out to all of Telewest’s 377,000-plus Active Digital homes.
The Two Way TV channel broadcasts interactive games and quizzes such as TwoWayTriv and Armchair Manager. Customers can compete with other players nationally and also at home with family and friends.
Matthew Tims, Managing Director at Two Way TV, said: “Playing Two Way TV games is already one of the most popular interactive activities among digital cable viewers. We plan to keep players on their toes with lots of prizes and an ever-changing schedule of games.”
Two Way TV have signed a raft of broadcast tie-in content agreements. These include the BBC's ‘A Question Of Sport’, ‘Mastermind’, ‘Antiques Roadshow’, Channel 4's ‘The Crystal Maze’, ‘Fifteen to One’, and ITV's ‘Comedy Awards’.
Later this year they plan to launch interactive ‘enhanced TV’ programmes that enable viewers to play along with their favourite game shows and sports events. (CD)