TWO WAY TV SIGN DEAL WITH INFOGRAMES

INTERACTIVE TV specialists Two Way TV have joined forces with games developer Infogrames to co-produce games for the Two Way TV channel.
Infrogrames, one of the world’s top five publishers and distributors of video games, have signed a deal which comprises a range of Two Way TV and Infogrames formats which will be available on the new Two Way TV-branded ONdigital games channel. The games will utilise MediaHighway ‘middleware’, the interactive system inside the ONdigital set-top box.
Two Way TV’s Matthew Tims, Managing Director UK, said: “Infogrames have unparalleled experience in developing games for the MediaHighway platform. As one of the premier players in the games arena, they are the perfect partners for our channel launch on ONdigital. We see this as the first step in an on-going relationship to develop exciting new TV games using Infogrames well established brands.”
The channel is due to launch this spring and will bring Two Way TV games and enhanced programming to ONdigital’s subscriber base of more than one million UK homes. (CD)