Broadcast News

Bookmark and Share
26/03/2001

FRAMESTORE TUNE IN TO XFM COMMERCIAL

News Image
FRAMESTORE’S latest commercial for XFM currently being screened, is designed to make people aware that although the music may not be soft, the station is not intimidating.
Working with production company Quiet Storm, director Trevor Robinson was insistent that the radio had to have warmth and a personality and decided the best way to achieve this was to incorporate a live action performance of a radio and it’s subsequent reaction from the general public. Reactions vary from horror and shock at seeing and hearing this dancing radio to absolute mirth and enjoyment.
This provided the challenge of finding a ten-inch high actor who could fit the suit. Producer, Peter Muggleston called in the services of FrameStore and discussed the ways in which the problem could be solved through compositing. For all concerned the credibility of the character was paramount and this meant that the radio had to interact with its environment which in turn provided its own challenge for Framestore Henry operator, Nick Bennett and Inferno operator, Hani Al-Yousif.
Dave Ludlam’s spirit grade achieved a unique look for each scenario whilst maintaining an overall style set by Director Trevor Robinson.
FrameStore Design’s Adam contributed by creating a distinctive look for the pack. (AMcE)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

26/02/2020
Atlona Appoints EET Europarts Commercial Distribution Partner In Finland
Atlona has designated EET Europarts as its new commercial AV distribution partner throughout Finland. The appointment expands EET Europarts' Atlona di
10/12/2019
Production News : BBC Radio 2 To Be Exclusive Radio Partner For WatsOnStage Awards
BBC Radio 2 will be the exclusive radio partner for the 20th Annual WhatsOnStage Awards, which will take place on Sunday 01 March 2020 at the Prince o
24/04/2017
Clear Cut Pictures Secures New Managing Director
Leading post production house Clear Cut Pictures has announced the appointment of Rowan Bray as its new Managing Director. Rowan joins from Molinare,
26/06/2017
Custom Consoles Unveils EditOne-Radio Desk
Custom Consoles has added to its range of broadcast and post-production studio equipment with the introduction of the EditOne-Radio desk. The desk has
03/03/2020
NEP Norway Appoints Managing Director In Oslo
NEP Norway has announced that Morten Aass has joined its organisation, based in Oslo, as managing director, effective immediately. NEP Norway is a div
10/02/2020
MCR Broadcastcast Announces New Managing Director
MCR Broadcast Hire has appointed Mike Ransome as Managing Director. With full responsibility for the leadership and development of MCR Broadcast Hire,
30/10/2017
David Antoine Joins Lawo Radio Technical Support
Lawo has announced the hiring of David Antoine, CBRE, CBNT as the latest member of our Radio Technical Support team. A distinguished radio chief who's
24/10/2017
Radio Station Establishes Base At The Bottle Yard
The Bottle Yard Studios has welcomed the first radio station to set up base on its Bristol site – SoulTrain Radio DAB. The station has moved into its
08/08/2017
Sonifex Mixers Selected For University Radio Studio
Sonifex S2 mixers and S2 Solutions furniture have been installed at Rebel, a Students' Union radio station based at Essex University in Colchester. Ho
27/07/2017
Lawo Adds SIP to RƎLAY Virtual Radio Mixer Software
Lawo's RƎLAY Virtual Radio Mixer software has been upgraded with the ability to use SIP streams as on-the-air audio sources, as well as several o
10/03/2020
Dalet Appoints Director Of Global Product Marketing
Dalet has appointed Bea Alonso to Director of Global Product Marketing. With strategic oversight of Dalet's expanded product marketing team and techno
09/03/2020
PMC Names Peter Thomas As Managing Director
PMC owner and chairman, Peter Thomas, will assume the role of Manager Director, following Tim Ireland departure from the British loudspeaker manufactu
06/03/2020
Production News : ITV Appoints Director Of Advanced Advertising
ITV has appointed Rhys McLachlan as its new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the globa
17/01/2020
Production News : The Garden Appoints Director Of Programmes
The Garden, part of ITV Studios, has appointed Nicola Brown as Director of Programmes. Brown will join Chief Executive Magnus Temple, Chief Creative O
16/01/2020
Gravity Media Appoints Acting Managing Director
Gravity Media has promoted Ed Tischler to the position of Acting Managing Director. In the new role, Ed will be responsible for the strategic directio