AI In Streaming

At IBC2026, AgileTV’s Chief Commercial Officer, Dominik Brueck, joined an IBC Content Everywhere session to examine how streamers can embed AI into everyday operations rather than fixating on which tools to buy.

The panel, “Rethinking Streaming Operations and Why Most Media Companies Are Asking the Wrong AI Question,” underlined a broader shift from experimentation to real-world deployment. While many media companies are already running pilots across their businesses, the bigger opportunity lies in linking these capabilities to the wider operational ecosystem.

For streaming services, that means moving beyond isolated AI use cases. AI can assist teams with monitoring, quality assurance, incident response, workflows and decision-making — and its value grows when these functions are connected as part of a coherent operating model.

This aligns with AgileTV’s approach to TV service operations. Managing a modern TV service spans multiple technologies, platforms, workflows and teams, making efficiency increasingly critical as services scale. AI can help reduce manual tasks, detect issues earlier and support faster, better-informed decisions.

The IBC2026 discussion explored what this transition could mean in practice and how the industry can progress from pilots to scalable applications that deliver measurable value in day-to-day operations. Viewers were invited to watch the full session featuring Dominik Brueck and the IBC Content Everywhere panel.