Globecast To Preview MooM Platform Advancing Media Orchestration

Globecast, a leading provider of managed services for the broadcast, media and entertainment sectors, showcased the next step in its transformation at IBC2026 with a first look at MooM, its Media Orchestration and Operations Management platform.

Expanding on the market uptake of Content Exchange, MooM marks Globecast's evolution beyond traditional signal transport towards being an end-to-end media operations partner.

Launched last year, Content Exchange introduced a unified, software-defined orchestration layer across satellite, fibre, IP and cloud. It has since been deployed in multiple sports and media workflows, proving its value in demanding live production and distribution while giving customers greater visibility and control over content acquisition and delivery.

MooM is a cloud-native SaaS designed to bring remote production, playout, media asset management, content preparation, headend and OTT delivery into one operational environment. It replaces fragmented control layers with a single interface to enhance visibility, automation and management across increasingly complex operations.

Optimised for hybrid deployments, MooM operates across AWS, OCI and private infrastructure, allowing dynamic optimisation of resources and costs through integrated FinOps and AI-powered Ops. By abstracting underlying technologies, it enables media organisations to scale predictably, launch live events and channels more quickly, simplify workflows, and trial new services and monetisation models without significant upfront capital expenditure.

Content Exchange remains central to Globecast’s strategy and will be demonstrated with new enhancements at IBC2026. Using AWS, OCI and on-premises resources, it orchestrates live and file-based content across satellite, fibre, IP and cloud through a central interface, with real-time monitoring and automated provisioning to support high-performance, low-latency delivery at global scale. A role-based portal streamlines regional distribution and taker provisioning, enabling rights holders, broadcasters, sports organisations and streaming platforms to manage multiple feeds and tailored outputs with greater speed and control. It also offers a practical bridge from traditional satellite delivery to IP and cloud models, allowing modernisation at each customer’s own pace without disruption.

This platform-led approach is underpinned by Globecast’s broader technological and operational transformation across its six Media Services Centers in Westlake Village, London, Paris, Singapore, Johannesburg and Rome. Over the past year, the company has replaced hardware-intensive infrastructure with virtualised, cloud-enabled environments across the Americas, APAC and Europe, boosting efficiency, scalability and sustainability while maintaining the resilience required for always-on services.

www.globecast.com