First Media Introduces Dolby Digital Plus To Living Rooms Across Indonesia

First Media has implemented Dolby Digital Plus surround sound as part of its HD pay-TV service offering.
"With Dolby Digital Plus as part of our HD service we are now able to complement stunning picture quality with a totally immersive surround sound experience," said Dicky Moechtar, Corporate Sales Director, First Media. "This addition of Dolby audio enhances the value of the First HD service and strengthens our effort to become the market leader in the Indonesian pay-TV industry."
First Media will initially deliver Dolby Digital Plus 5.1-channel surround sound as part of the First HD service on the HBO Asia HD, ASN HD, Li TV HD and National Geographic HD channels.
"First Media's adoption of Dolby Digital Plus is a significant milestone in delivering outstanding entertainment experiences to the living rooms of Indonesian viewers," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "With Dolby Digital Plus, First Media can efficiently deliver premium surround sound that completes the HD experience."
Dolby Digital Plus has been included in broadcast standards around the world for HDTV services, including key terrestrial specifications in France, Italy, Poland, Sweden, and the United Kingdom. It was also recently selected as an optional audio technology for China’s National DTMB Receiver Specification for set-top boxes and TVs, which will go into effect on November 1, 2011. To date, Dolby Digital Plus has been included in more than 430 million products worldwide, including TVs, set-top boxes, Blu-ray Disc players, audio/video receivers, and mobile phones.
(CD)