TDC Promotes Chris Fitzgerald

Technical Direction Company (TDC) has promoted Chris Fitzgerald to the newly created position of Head of Experiential & Installations as the company continues to expand its work across immersive environments, museums, attractions and cultural destinations.

A member of the TDC team for more than a decade, Fitzgerald will lead the company's growing experiential portfolio, supporting clients from the earliest stages of concept development through to project delivery.

The appointment reflects TDC's continued focus on the experiential sector, where the company works with museums, attractions, architects, designers and producers to develop technology-driven visitor experiences. Combining creative, technical and production expertise, TDC delivers projects incorporating projection, LED, virtual production, interactive technologies and large-scale content integration, with an emphasis on creating installations that can evolve alongside changing audience expectations.

Among the company's recent and ongoing projects are Powerhouse Parramatta, BBC Earth Experience, Frida Kahlo: The Life of an Icon, Sistine Chapel: Revelations, Vivid Sydney and virtual production for the Australian feature film Mercy Road.

Commenting on the appointment, Michael Hassett, Founder & CEO of TDC, said: "Experiential projects are no longer just about technology, they're about creating memorable places and experiences. Chris's appointment strengthens TDC’s ability to partner with clients early in the creative process, where the biggest opportunities are realised."

Fitzgerald said the new role reflects the increasing importance of integrating creative and technical thinking from the outset of experiential projects.

"Clients often come to us with a technical challenge, but our greatest value lies in helping shape the creative outcome from the very beginning. Our goal is to create experiences that people want to return to, experiences that remain engaging and relevant long after opening day."