GlobalM To Highlight Software-Defined Media Platform At IBC2026

GlobalM will use IBC2026 to showcase the latest version of its software-defined media platform, demonstrating how broadcasters, telecom operators and media organisations can deploy and manage live IP workflows across public cloud, private cloud and on-premises infrastructure through a single operational environment.

The company's presentation will focus on the operational challenges facing broadcasters as the industry continues its transition to IP-based production and distribution, arguing that attention is shifting beyond transport protocols towards the management of increasingly complex live media networks.

"Protocols such as SRT and RIST have played a major role in accelerating IP adoption, but moving video from A to B is only one part of the equation," said Paul Calleja, CEO of GlobalM. "Broadcasters still need to provision services, manage thousands of live connections, monitor quality, schedule events, configure edge devices, and build resilient networks that can scale. That’s where we believe the real value lies."

GlobalM's platform provides a software-defined operational layer designed to work across cloud, hybrid and on-premises environments. The system combines orchestration, automation, monitoring, scheduling, device management and workflow automation, allowing users to deploy and manage live contribution and distribution services from a single interface regardless of where the underlying infrastructure resides.

Among the technologies being demonstrated at IBC2026 will be GMX1, the company's on-premises deployment platform aimed at broadcasters and telecom operators seeking software-defined workflows while maintaining control of their own infrastructure. The platform can be deployed on customer-owned hardware, virtual machines or dedicated appliances and integrates with GlobalM's cloud platform to support hybrid deployments.

GlobalM will also showcase GMDC (GlobalM Device Control), a management platform that enables supported third-party encoders and decoders to be configured, monitored and managed through a unified operational interface. The company says the system is designed to reduce operational complexity and improve efficiency across multi-vendor broadcast networks.