CVP Appoints Lars Bruhse as Head of Broadcast for DACH Region

CVP has announced the appointment of Lars Bruhse as Head of Broadcast for the DACH (Germany, Austria, and Switzerland) region, marking a major step in the company's ongoing expansion across Europe. Bruhse joins CVP with more than two decades of experience in media technology and broadcast sales. He previously held senior commercial roles at prominent industry firms, including serving as Senior Key Account Manager at Teltec AG and spending nearly a decade managing major contracts at BPM Broadcast & Professional Media GmbH. Based in Germany, Bruhse will lead CVP's regional broadcast division, focusing on strengthening local customer relationships, accelerating response times, and improving client access to CVP’s specialized technical inventory and support infrastructure.

The appointment forms part of CVP's ongoing investment in strengthening its European operations and building deeper regional expertise to better support customers at a local level.

Lars brings more than 20 years of experience across broadcast, media technology, and professional production environments. He has held senior commercial and key account leadership roles throughout his career, with a consistent focus on strategic account development, long-term client partnerships, and revenue growth within the broadcast sector.

Prior to joining CVP, Lars served as Senior Key Account Manager at Teltec AG, where he was responsible for managing strategic broadcast and event sector accounts, developing sales strategies, and strengthening key customer relationships. He previously spent nearly a decade at BPM Broadcast & Professional Media GmbH in senior commercial roles, leading major accounts and complex contract negotiations across the professional media industry.

Earlier in his career, Lars held positions at Wellen+Nöthen GmbH (later Qvest Media GmbH), itV, and Video Data Handels GmbH / nextGen GmbH, building extensive experience in broadcast technology sales, customer acquisition, and market development.

In his new role, Lars will lead CVP's broadcast division in Germany, supporting continued European growth and strengthening engagement with key customers across the region.

"Germany is a strategically important market for CVP as we continue to expand across Europe. Lars' experience and deep industry relationships will enhance our ability to support customers locally, ensuring faster response times, closer collaboration, and easier access to the expertise and solutions they rely on." said René van der Reiden, Managing Director, CVP Europe. 

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