Vizrt Expands UK And Ireland Reach With New Distributor Holdan

Vizrt has appointed Holdan, part of the Midwich Group, as its new distributor for the UK and Ireland, strengthening its footprint across the region.

Under the agreement, Holdan will offer the full Vizrt portfolio — from vision mixing and easy-to-use HTML5 graphics to data-driven augmented reality (AR) for virtual environments and in-depth analysis for live events and sport — giving customers broader access to broadcast-grade tools.

“Vizrt’s ability to create engaging viewer experiences everywhere video happens, is a perfect fit for what I truly believe is a best-in-class technology ecosystem, that is the Holdan portfolio. Together, we can deliver integrated end-to-end solutions that unlock new possibilities across studios, live venues, stadia, corporate spaces, and beyond,” says Kriss Hampton-Joyce, Chief Technology Officer at Holdan.

Holdan added: “For us, this is about more than being able to supply another leading brand to our customers. It’s about helping them even further in adapting, growing, and thriving as broadcast, Pro AV, and live production continue to converge.”

The move comes amid fast-changing viewing and creation habits. According to MIDiA Research, 41% of UK consumers now create content in some form, with creation highest among 20–24-year-olds, where nearly two thirds produce video content.

“Content creation is rising and audiences everywhere expect the highest quality, regardless of the device they’re watching from. With Holdan as a new Vizrt distributor, top-of-the-line technology, in-depth expertise, and a powerful partner ecosystem are strengthened, offering creators and professionals in the UK and Ireland expanded access to high-end live production tools – and engaging viewers with every video,” says Marcus Högman, VP of Channel Sales, EMEA, at Vizrt.

Vizrt said the partnership will help content creators, corporations, organisations, and educational institutions elevate their video output to share knowledge, engage audiences, and grow reach.

Vizrt experts will join Holdan at MPTS on stand G60 to demonstrate the latest live production technology, including the all-in-one production switcher TriCaster and the cloud-native, web-based HTML5 graphics platform Viz Flowics.

Official Vizrt partners gain access to solutions across the entire portfolio alongside programme benefits designed to support commercial and technical success.

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