VTVcab Selects Ateme To Run End-To-End OTT For VTVprime In Vietnam

Ateme said VTVcab has gone live with its integrated OTT workflow, covering live and on-demand video processing through to content delivery, as part of the operator's broader streaming strategy.

Built on a single Ateme platform, the deployment standardises processes across VTVcab's streaming environment and simplifies day-to-day management.

The project upgrades video quality for VOD libraries and live channels, reduces delay for live sports, and helps to optimise bandwidth usage and CDN costs as viewership grows. It also gives VTVcab a clear route to adopt AV1, implement low-latency streaming and expand in the cloud.

"Our priority is to give viewers a reliable and high-quality experience, especially during live sports where delays and disruption are immediately noticed," said Vu Viet Phong, OTT Director at VTVcab. "We chose Ateme because we needed one platform able to improve quality, lower latency and integrate smoothly with our inhouse OTT platform. This gives us a stronger base for future growth."

"As audiences continue moving to streaming, operators need platforms that combine performance with operational simplicity," said Nguyen Duc Long, Sales Director at Ateme. "We are supporting VTVcab with an end-to-end solution that improves the viewing experience today and gives them room to scale tomorrow."

About Ateme: Ateme is a global leader in video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost viewer engagement and reduce churn. With strong R&D, Ateme supports sustainable TV services, enhances quality of experience, and opens new revenue streams through personalisation and ad insertion, offering flexible business models aligned with customers' goals. Find out more: www.ateme.com