Ross Video And HighField AI Partner

Ross Video and HighField AI have announced a partnership to embed AI-assisted graphics creation within Ross Video’s production ecosystem for news and sport.

The integration is designed to help broadcasters move more quickly from story context to on-air graphics while preserving brand consistency and existing operator workflows.

As broadcasters face rising demands to produce more content across more platforms with smaller teams, the companies aim to cut manual steps by introducing AI inside current tools, while keeping operators firmly in control.

"Broadcasters don't need AI that forces them to rebuild their operation," said Tehseen Akhtar, Senior Director of Product Management at Ross Video. "They need intelligent tools that support the workflows they already rely on."

HighField AI analyses story context within Ross Inception, identifies the appropriate Ross XPression graphics templates, and assists in building production‑ready graphics by assembling relevant text, quotes, visuals and data in line with editorial and branding rules. Assets can be retrieved via Ross Streamline, with graphics rendered and deployed through XPression.

For news and sports teams, the workflow accelerates creation of items such as lower‑thirds, match‑up screens, player profiles and full‑frame visuals, supporting more compelling storytelling at live‑production speed.

The initial phase focuses on Ross XPression, Inception and Streamline, with plans to expand AI‑assisted workflows across additional Ross production tools over time.

www.rossvideo.com