Bitcentral To Unveil Connected Media And Automation Tools

Bitcentral will showcase its latest workflow and automation technologies at NAB Show 2026, highlighting how broadcasters and media organisations can modernise operations through hybrid cloud strategies, flexible workflows and intelligent automation.

The Newport Beach-based company said its presence at this year’s event will focus on demonstrating how its Core News, Fusion and Central Control platforms support different stages of the media lifecycle, from production and infrastructure through to playout.

"As AI and cloud strategies continue to shape the industry, broadcasters are looking for practical ways to apply these technologies without disrupting what already works," said Sam Peterson, COO at Bitcentral. "At NAB 2026, we're demonstrating how our solutions support greater flexibility across production, infrastructure, and playout, giving organizations the ability to scale and adapt with confidence."

A key feature of the showcase will be Fusion Gateway, a cloud-based integration framework designed to improve interoperability between systems. The tool enables broadcasters to connect content, metadata and workflows via scalable APIs, allowing new integrations to be deployed without disrupting existing production environments.

Bitcentral said Fusion Gateway is intended to help media organisations adopt new technologies more easily while maintaining control of their existing infrastructure, supporting gradual and low-risk digital transformation.

The company will also highlight several additional products, including Core News, which streamlines newsroom workflows from planning to multi-platform publishing; Fusion Hybrid Storage, which balances performance and cost across hybrid environments; Fusion Insights, which converts metadata into actionable production intelligence; and Central Control, which combines master control and workflow automation for linear channel operations.

Bitcentral said the combined portfolio offers a modular approach to media modernisation, allowing organisations to adopt tools incrementally while maintaining flexibility over how their operations evolve.

bitcentral.com