Screen Innovations and Shade Innovations Announce National Partnership with Phoenix Marketing Group

Screen Innovations (SI) and Shade Innovations have entered into a strategic partnership with Phoenix Marketing Group (PMG) to enhance their national support, training, and technical expertise for dealers.

Effective 1 March 2026, PMG will represent both brands across the country, serving as a specialised extension of SI's internal sales and support teams. This collaboration is designed to provide integrators with world-class assistance throughout the entire lifecycle of a project, from initial specification to post-installation service.

More than a year ago, Phoenix Marketing Group became the first national sales representative firm of its kind in the Custom Integration (CI) channel. With expertise spanning architecture, design, lighting, shading, automation, audio/video, outdoor entertainment, and acoustics, PMG strengthens SI's position as a complete, next-generation smart home solutions provider for both indoor and outdoor environments.

Effective March 1, 2026, PMG will represent Screen Innovations and Shade Innovations nationwide.

"With its deep expertise and national reach, Phoenix Marketing Group is a powerful partner to expand SI's solutions and reinforce our commitment to dealers," said Shannon Gustafson, VP of Sales at Screen Innovations and Shade Innovations.

"Their disciplined approach to system selling, precise specification, and continuous improvement reflects how we support our network. This partnership will streamline projects, elevate the dealer experience, and drive greater efficiency and profitability for SI dealers."

PMG's seasoned, CI-focused sales team—comprising over 40 highly trained sales professionals—will act as an extension of SI's own sales and support force, ensuring dealers across the country receive consistent, superior service.

Chris Gilray, CEO of Phoenix Marketing Group, added: "We're thrilled to partner with Screen Innovations & Shade Innovations. Aligning with a legacy brand in the CEDIA channel strengthens our commitment to design-driven solutions for integrators nationwide. Our cultures align naturally, and their strong relationship with Origin Acoustics—another valued national partner—further enhances the collaborative ecosystem we're building. We're excited to work alongside Ryan, Shannon, and the entire SI team to deliver exceptional value to the integrator community."

www.screeninnovations.com