StreamGuys Appoints Kalvort As Digital Sales VP

StreamGuys has named Dara Kalvort as Vice President of Digital Sales & Strategy and elevated Eduardo Martinez to Executive Vice President of Technology, moves aimed at accelerating the company’s growth in audio advertising.

In her new role, Kalvort will lead sales for the StreamGuys Ad Network, building digital audio revenue through deeper relationships with agencies and brands. The strategy is intended to create fresh monetisation opportunities for publishers while giving advertisers precise access to premium, targeted audio audiences. She will also collaborate closely with publishers on audio and podcast strategies, including programmatic advertising.

"I'm impressed with Dara's forward-looking approach to measurement, targeting, and attribution. Paired with her background in the broadcast industry, she's an asset for marketers and our network of publishers," said Tim Labelle, EVP of Global Sales at StreamGuys.

Kalvort brings more than two decades of digital and media sales leadership. She most recently served as Corporate Vice President of Digital Sales & Strategy at Spanish Broadcasting System (SBS), overseeing all digital operations across streaming and third-party platforms. She previously built SBS’s third-party digital division from the ground up, helping generate nearly $1 million in revenue during its initial launch.

"StreamGuys sits at an exciting intersection of premium audio, technology, and data," Kalvort said. "I build strong, consultative relationships with agencies and brands, give them relevant targeting and clearer measurement, and at the same time make sure publishers are getting more value for their inventory. There's a huge opportunity here, and I’m excited to lead it."

Martinez's promotion adds him to the executive team after nearly 20 years with the company. Formerly Vice President of Technology, he led R&D and helped bring many of StreamGuys' core products to market. As EVP of Technology, he will mentor and guide technical operational teams while driving innovation in streaming and media services through strategic partnerships and key initiatives.

"Ed turns what is possible into reality. Ed’s vision and keen understanding of technology drive our solutions at StreamGuys. He skillfully listens to customers, anticipates what they need next, and translates that into powerful, reliable technology. We look forward to his expanded role across our company, setting the foundation and path for the future," said Kiriki Delany, President and Founder of StreamGuys.

Martinez added: "Streaming is evolving fast, from ultra-low latency delivery to smarter ad targeting and accessibility. My focus is making sure StreamGuys stays ahead of those changes while keeping the reliability our customers depend on. After nearly 20 years here, I'm excited to mentor the next generation of engineers and keep pushing what’s possible."

Together, Kalvort's commercial focus and Martinez's expanded technical leadership position StreamGuys to keep advancing its platform while opening new revenue opportunities for broadcasters, podcasters and digital audio publishers worldwide.

streamguys.com