StreamGuys And Nueva Network Combine Technology And Audio Content

StreamGuys has announced the launch of SGcreative, a new audio advertising service developed in partnership with Nueva Network.

The initiative combines advanced technology with premium audio content to deliver scalable, geo-targeted advertising, with the companies set to showcase the platform at the NAB Show 2026 in Las Vegas from April 19–22.

The new service has been designed to bridge the gap between national reach and local relevance, transforming how audio advertising connects with audiences. Developed specifically to support Nueva Network’s expanding footprint across terrestrial radio, streaming, podcasts and social media, SGcreative enables the delivery of real-time, location-specific sponsored content tailored to Hispanic and multicultural listeners. The output is branded as 'Que Onnda Today', a format built around timely, geo-targeted audio segments.

"We always aim to take a holistic approach with new technology, and SGcreative very much aligns with that ethos," said Dara Kalvort, VP of Digital Sales & Strategy at StreamGuys. "Nueva Network saw a gap in the market for audio advertising, and StreamGuys had a clear vision for the technology."

Nueva Network’s audience reach across the US Latino market has played a central role in shaping the platform, with the focus firmly on delivering content that reflects language, culture and daily life. By integrating StreamGuys' ad-insertion and AI-driven capabilities, the collaboration aims to offer advertisers a more precise and meaningful way to engage listeners at scale.

"Radio advertising has always been about connection, and resonating with audiences in a way that reflects their daily lives, language and culture," said José Villafañe, Founder and CEO of Nueva Network. "For Nueva Network, serving the Latino community means delivering content and advertising that feels authentic, timely and meaningful. Working with StreamGuys, we can elevate that experience by pairing real-time relevance with creative storytelling, giving brands a more powerful way to engage our audiences at the local level, and creates a strategic and scalable revenue model."

At its core, SGcreative uses real-time data such as weather, traffic and local updates to generate dynamic audio advertisements. Through AI technology and dynamic ad insertion, each listener receives content tailored to their specific location, ensuring messages remain current and locally relevant. Campaigns are delivered across the StreamGuys Ad-Network in major US markets in both English and Spanish, offering advertisers the ability to scale campaigns without losing the personal touch that drives engagement.

streamguys.com