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08/01/2026

SDVI Appoints Simon Eldridge As Chief Operating Officer

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SDVI, the leading platform provider for cloud-native media supply chains, has announced the appointment of co-founder Simon Eldridge as chief operating officer.

In his new role, Eldridge will oversee all company functions except finance and accounting. He previously served as chief product officer and will continue to report to Larry Kaplan, who remains chairman and chief executive officer.

"Simon has been an invaluable leader for the company since day one, and I am delighted to elevate his role to chief operating officer," said Larry Kaplan, chairman and CEO at SDVI. "In this new role, he will focus on driving operational execution across all our key functions, including engineering, sales, marketing, and customer success."

Alongside Eldridge's appointment, SDVI has promoted Chris Brähler to chief product officer. Brähler was previously vice president of product and will now be responsible for driving product strategy and execution, maintaining ownership of the product roadmap and working closely with customers and the company's solutions team to define new requirements.

"As I move into my new role, I'm excited to be able to promote Chris into the chief product officer position," said Simon Eldridge, chief operating officer at SDVI. "I've worked extremely closely with Chris for several years to make the Rally platform into the market leader it is today. I couldn't imagine anyone more capable and deserving of taking the reins on this important position for the company."

www.sdvi.com
VMI.TV Ltd

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