Martin Audio Strengthens US Live Sound Push With Senior Appointment

Martin Audio has named Paul Freudenberg as its new Business Development Director – Festival, Touring and A&R, in a move designed to bolster the manufacturer's profile and partnerships across the live sound market in the United States.

Freudenberg joins the company with more than four decades of experience in the professional audio and music industries. Starting out in commercial recording studios, he worked with a host of notable artists before moving into pro audio sales and product management during the emergence of digital and computer-based production.

His career has since included senior training, sales and leadership positions at major brands such as AKG, dbx, Aphex Systems, BSS Audio, L-Acoustics and Rat Sound – all with strong links to touring, festival sound and large-scale installations. Over this period, he has become widely regarded for his knowledge of system design, large-format loudspeaker technologies and the demands of major event production.

"I've lived my entire professional life in audio and music technology," Freudenberg said. "I understand how DSP, amplifiers and loudspeakers interact, and how to assemble scalable systems. I’ve spent years bridging the gap between technology, artistry and application — and that’s exactly what I intend to do at Martin Audio."

In his new position, Freudenberg will focus on expanding Martin Audio’s presence in the US touring and festival sectors, and strengthening relationships with distributors, representatives, system designers, production companies and end users. He will work closely with the company's UK headquarters to align market development efforts.

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