Martin Audio Appoints Paul Freudenberg

Martin Audio has appointed Paul Freudenberg as Business Development Director – Festival / Touring / A&R, signalling a renewed drive to strengthen the company’s presence and relationships in the United States live sound market.

With more than 40 years in professional audio and music, Freudenberg began his career in recording studios alongside renowned artists before moving into pro audio sales and product management as digital recording and computer-based production expanded.

He has since served in training, sales and leadership roles at AKG, dbx, Aphex Systems, BSS Audio, L-Acoustics and Rat Sound, becoming a trusted authority on system design, large-format loudspeaker technologies and the logistics of major event production.

"I've lived my entire professional life in audio and music technology," said Freudenberg. "I understand how sound travels through air, how DSP, amplifiers and loudspeakers interact, and how to assemble system components into powerful, scalable solutions. I've also spent years bridging the gap between technology, artistry and application — and that’s exactly what I intend to do at Martin Audio."

In his new remit, Freudenberg will concentrate on expanding Martin Audio's US live sound footprint, with a particular focus on touring, festivals and artist relations. Working closely with the UK headquarters, he will serve as a link between the brand and key stakeholders, including distributors, representatives, system specifiers, production companies and end users.

"This appointment reflects a strategic investment in Martin Audio's growing live sound business," said Lee Stein VP, North America. "I've known Paul since high school, and his depth of experience and relationships within the industry will help us build even stronger connections with the touring and festival community while reinforcing our commitment to delivering world-class sound systems that unite audiences."

Based in the US, Freudenberg will maintain a regular presence at Martin Audio's UK HQ to collaborate with R&D, marketing and product management teams. "I expect to be very client-facing," he added. "This is a people business, and that’s what I enjoy most — helping users achieve incredible results while strengthening the bond between Martin Audio and the broader live sound community."

martin-audio.com