ASB GlassFloor Unveils Athletes Lab 2.0 In Orlando

ASB GlassFloor announced the opening of Athletes Lab 2.0 in Orlando, a high-performance training facility developed in collaboration with the NBA.

The site aimed to reshape elite preparation by combining premium training environments with next-generation sports technology and analytics.

At twice the size of the original Athletes Lab, the expanded Orlando base pairs a traditional hardwood court with the ASB LumiFlex full-LED glass floor. The configuration allows professional and collegiate teams to compare the two surfaces side by side and assess the performance, health and safety benefits of the ASB GlassFloor.

The interactive GlassFloor integrates real-time graphics, player tracking and ShotTracker performance analytics, and is complemented by Spiideo’s multi-angle video technology to support advanced skill development and data-led coaching.

ASB's system has already been used by EuroLeague Basketball, NBA All-Star 2024 and the FIBA U19 Women’s World Cup 2023, bringing added intelligence and engagement to sports performance environments.

Beyond training, Athletes Lab 2.0 provides a platform for brand activations, product launches, athlete showcases and immersive fan experiences. Dynamic sponsorship content and interactive visuals can be projected directly onto the LumiFlex surface for enhanced storytelling and engagement.

"We were creating a home for athletes committed to maximizing their potential. Athletes Lab 2.0 delivered the perfect integration of traditional performance and innovative technology, designed entirely around the athlete’s journey," Chris Thornton, managing director of ASB GlassFloor America, said.

asbglassfloor.com