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23/08/2004

Sony DADC nCD now available from Dischromatics

Dischromatics has announced that it is now able to supply its customers with Sony DADC’s exciting new creation, the nCD.
Although the nCD concept has only been in existence for a short while, it is already proving extremely popular with software publishers and record labels alike. This exceptional development means that customers are rewarded for their loyalty with on-line bonus content including music tracks and video clips.
This is of great benefit to producers who are able to tie consumers into their brand and also protect their intelligence rights by encouraging customers to purchase an original product rather than a copy. One of the unique ways that this can be done is through the application of an on-line lottery whereby one original disc is guaranteed to win a large prize.
Copied discs cannot be used to access the same bonus content, making them less attractive and so deterring pirates. This is made possible through an extraordinary authentification process that ensures that only when original discs are inserted into a CD-ROM drive can the on-line bonuses be obtained.
Combined with other copy protection systems supplied by Dischromatics in association with Sony DADC, such as SecuROM and Key2AudioXS, producer’s intellectual property rights can now be comprehensively protected.
(GB)
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