Broadcast News

Bookmark and Share

Sony Extend Digital Benefits To SME Customers

Sony Professional have unveiled two new products to strengthen its digital signage offering.
The new Full HD screen, the FWD-S42E1, and the digital signage player BKM-FW55, broaden the audiences that can benefit from the world of digital signage. The combination of the two products operates as a stand-alone, plug-and-play system, ideal for smaller businesses looking to harness their visual communications potential. Ease of installation and low cost mean the solution can provide rapid return on investment.
Maxime Clairet, Public Display Product Manager, Sony Professional, commented: "For businesses looking to engage customers through the power of their images, such as in-store video promotions, digital signage is a proven concept. Our new products are simple to install and operate, and will broaden the range of customers that can benefit from what in-store digital content delivers."
To ensure ease of use, the BKM-FW55's 'Easy Wizard' set up offers an easy-to-use operation guide and the Easy Playlist allows quick and simple content creation in a PowerPoint slide show format. In addition, the user interface used whilst editing the schedule has been based on the Microsoft Outlook format to give it a familiar feel.
Whilst ease of use and cost are key factors for small businesses when selecting digital signage solutions, reliability is also critical. Sony's qualified video player technology offers guaranteed reliability and the BKM-FW55's management software ensures that when users are updating content or rebooting the network, the 'Remote Reboot' function means that there is no requirement for an on-suite visit.
Both new products will give small and medium-sized businesses the ability to easily manage a signage solution of up to ten screens. This will help Sony Professional's SME customers benefit from using video and digital content in a way that until now has been restricted to larger businesses, since the management and control of the content are simple to manage, overcoming the need for a full-time content manager, as well as the cost this would entail.
Finally, the BKM-FW55, which incorporates free, bundled 'signage player management software', is capable of setting calendar base scheduling, interrupting replay and system settings across ten units and can be managed via both network and USB distribution.
The BKM-FW55 has a high performance video processor integrated circuit (IC), enabling reliable playback of Full HD video (H.264, MPEG2HD) at 30fps, smooth transitions between still images (transition done at player side) and higher reliability in comparison to screens run from individual PC players.
Clairet concluded: "For small to medium-sized organisations looking to unlock the potential of their images and deliver a real business benefit, the FWD-S42E1 and the BKM-FW55 offers a cost effective, reliable and easy-to-use option to replace existing ways of displaying content like DVD signage players and posters. The simplicity of these products means SMEs don't need in-house IT expertise to benefit from what digital content can offer."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Harris Corporation Boosts Digital Signage Profile At InfoComm 2009
Harris Corporation, an international communications and information technology company, is expanding its digital signage profile at InfoComm 2009 (Jun
Visix Launches Digital Signage Done Right
Visix has launched Digital Signage Done Right, a weekly podcast focusing on how best to use digital signs for visual communications. The series target
X2O Media's David Wilkins To Address Content Strategies At 2011 Digital Signage Conference
X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, has announced
BTX Technologies Announces Distribution Agreement With Exhibio
A global value-added distributor and manufacturer of interface and integration products, BTX Technologies, has announced that it has signed a distribu
Gefen And Marshall Electronics Announce Partnership
Digital connectivity solutions provider Gefen has announced a new relationship with Marshall Electronics to enable live video footage on any HDTV disp
Visix Launches Four E-Book Guides
Visix has launched four e-book guides as part of their new Digital Signage Masterclass Series. The guides provide practical, step-by-step advice on ev
Object Matrix To Demonstrate Digital Content Governance Solutions
Object Matrix will be demonstrating its Digital Content Governance solutions at the Society of Motion Picture and Television Engineers (SMPTE) in Sydn
Gefen Launch HD Digital Signage Media Player
Designed to meet every budget, the new HD Digital Signage Media Player from Gefen makes its first appearance at IBC. This simple solution outputs digi
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
Work Stations/DIT Carts (Digital Imaging Technicians)
DIT (mobile workplace of the digital imaging technician) carts and workstations can be essential in video production and recording live events, provid
Aaton Digital Adds Record & Play Facility To Cantar
Aaton Digital has announced a free Record & Play facility upgrade to the owners of its Cantar X and Cantar Mini location sound recorders. The new Cant
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
Source Digital For Debut Of IBC's Startup Forum 2017
Leading technology and service provider specializing in monetization strategies around digital content, Source Digital, has been selected to participa
Matrox Graphics And X20 Media Joins Forces At InfoComm 09
Matrox Graphics, the leading manufacturer of specialised graphics solutions, and X20 Media, a leading provider of digital signage technology, network
X2O Media Announces Integration With Newmarket International
Following a strategic alliance with PSAV Presentation Services, X2O Media, a full-service provider of software, network management, and content servic