Follow-Me Appoints Technical Sales Specialist

Follow-Me has appointed Menno Appelhof to the role of Technical Sales Specialist.

With 35 years of experience spanning lighting design, operations, and sales across the live entertainment industry, Appelhof will play a pivotal role in expanding Follow-Me's global distribution and sales partner network while supporting both partners, designers, and end users with technical expertise.

Appelhof's extensive career began in the mid-1980s, when he started building shows and pushing flight cases at just 15 years old. His journey evolved through lighting design and programming to sales, where he established his own distribution company representing lighting brands. Throughout his career, he has worked with industry-leading companies including Avolites and Elation, gaining deep expertise in control systems and lighting technology.

"I've known about Follow-Me since the moment they started, and I already knew many people within the company from my time in the industry," says Appelhof. "My experience helps me filter out what's really important for each specific client. Every use case is unique, so I can tailor our offering to pinpoint exactly what matters to each individual’s needs."

Follow-Me's performer tracking technology utilises any fixture in the rig as a follow-spot, and synchronises performer position data with audio and video systems, media servers, and stage automation applications. In his new role, Appelhof will focus on growing Follow-Me's distribution and sales partner network globally, with particular emphasis on strategic regions and carefully selected partnerships. He will also provide technical and functional support to partners, designers, and end users, helping them maximise the potential of Follow-Me's performer tracking solutions.

"I'm especially excited about the opportunities to collaborate within the broadcast and theatre industries," Appelhof shares. "Both fields are full of creative talent and innovation, and I’m eager to show how Follow-Me can enhance their artistic vision. It’s incredibly rewarding to see our technology come to life in major productions — whether that’s a world tour, a live broadcast, or New Year's Eve celebrations. My goal is to see Follow-Me empowering shows of every scale around the globe."

Marc Van der Wel, Managing Director at Follow-Me, shares his excitement about Appelhof's appointment: "Menno has a great amount of experience with control systems in the industry,” he says. "He will help our partners, designers and end users upscale their knowledge of our systems, as well as providing technical and functional support to move forward together."

Appelhof is committed to working across all aspects of Follow-Me’s business, from product introduction and sales to training and onboarding. He will streamline operations for partners, designers and end users to ensure Follow-Me continues to deliver the best performer tracking technology and support in the industry.

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