Brainstorm Partners With Brompton, Alfalite And ZEISS

Brainstorm has teamed up with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products at IBC 2025.

At the Brompton stand (3.C45), the companies will showcase an end-to-end European setup for virtual production in collaboration with Alfalite, the European LED manufacturer, and ZEISS. This high-end workflow includes Brainstorm InfinitySet virtual production and 3D graphics solution, Brompton Tessera LED processors, Alfalite FinePix LED volume, and ZEISS CinCraft Scenario camera tracking.

The demonstration will showcase virtual content creation, starting with multi-frame-rate capture using ZEISS markerless tracking. The tracking feeds into InfinitySet to create the virtual environment, rendered with Brainstorm’s proprietary engine in combination with Unreal Engine. The final output will be displayed on the Alfalite LED volume, powered by Brompton Tessera, in direct connection with Brainstorm.

Miguel Churruca, Brainstorm's marketing and communications director, said: "Brainstorm partners with dozens of companies worldwide for a variety of workflows. Although we’ve long collaborated with Alfalite, Brompton and ZEISS, this is the first time the four companies will jointly showcase the possibilities of our technologies at a trade show. At IBC 2025, clients will be able to experience the amazing possibilities our solutions provide for their virtual content production."

Rob Fowler, Director of Business Development at Brompton Technology, continued: "Broadcast is a market where we believe Brompton has a great deal to offer, and we've been consistently making strides over the last 24 months to grow our market share. We work successfully with partners from China to the Americas, but here at IBC in Europe we wanted to highlight the depth of engineering excellence and manufacturing talent on our home continent. It's incredibly exciting to be partnering with Brainstorm, Alfalite, and ZEISS to deliver this fantastic technology demo."

"We are proud to be part of this fully European showcase together with Brainstorm, Brompton and ZEISS," said Luis Garrido, Executive Director of Alfalite. "Our LED screens are at the heart of the setup, providing the image quality, reliability and versatility required for the most demanding virtual production environments. It also reflects our mission to give professionals the confidence that their productions are backed by European-made technology built to the highest standards."

"We're excited to be showcasing what the combined workflow of our CinCraft Scenario camera tracking solution and Brompton's, Brainstorm's and Alfalite’s technologies is capable of in the virtual production space," said Jacques Bouley, Head of Cine Sales EMEA at ZEISS.

This collaboration highlights the power and possibilities of European companies to produce state-of-the art technology for the most advanced audiovisual production, from real-time graphics and virtual sets to LED-based workflows, for virtual production and for display purposes. These technologies are already enabling the daily creation of high-end content for film, television, live events, and corporate content.

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