Ease Live To Unveil Innovations In Real-Time Sports Interactivity

Ease Live is to unveil major innovations in real-time sports interactivity at IBC2025.

The company's showcase will highlight how leading sports broadcasters and leagues are using Ease Live to deepen viewer engagement, unlock new ad inventory, and deploy interactive experiences across all digital screens.

IBC2025 will also mark the public debut of Dataport, Ease Live's new AI Workflow Tool. Designed to automate graphical overlay creation, data mapping, and real-time deployment, the solution leverages generative AI and machine learning to help broadcasters accelerate time-to-air and reduce production overhead, enabling them to launch fully interactive, personalized experiences even mid-game.

"At IBC2025 we'll show that graphical overlays are no longer a nice-to-have innovation, they're now a strategic and financial necessity," said Kjetil Horneland, CEO, Ease Live. "After nearly a decade of working with Tier-1 broadcasters and many of the world's largest sports leagues, we have proved that overlays can be launched in days, are highly popular with viewers, significantly increase view times, and provide incremental advertising opportunities. At IBC2025, we’ll demonstrate that broadcasters and leagues are leaving millions of dollars in ad revenue on the table by failing to activate every screen with sponsored content. More importantly, we'll also show how easy it is to unlock that potential with scalable tools that deliver real results."

Ease Live's Software-as-a-Service (SaaS) platform powers deployments across mobile, web, and Connected TVs, supporting interactive sports coverage with turnkey experiences for American football, baseball, basketball, ice hockey, soccer and tennis. The company’s recent deployments include ATP Media, Gotham Sports Network, La Liga, France’s M6+, Austria's Servus TV streaming of UEFA Euro 2024 and YES Network.

These deployments demonstrate the platform's ability to drive monetisation at scale. Broadcasters can insert interactive sponsored content around pivotal game moments, such as goals, home runs, and slam dunks, through immersive overlays that enhance rather than disrupt the viewing experience. The Ease Live service can be deployed in days and integrate seamlessly with major ad servers, including Google Ad Manager.

The Dataport AI Workflow Tool responds to increasing demand for scalable and efficient production across fragmented OTT platforms. By analysing structured and unstructured sports data, it can automatically generate overlays, contextual ads, and engagement features such as polls and trivia, accelerating content creation and maximising revenue potential.