Brompton Technology Enhances ROE Visual's Transformed Showrooms

As part of its newly expanded headquarters in Pingshan, Shenzhen, ROE Visual has recently opened the doors to its dramatically upgraded showrooms.

The immersive, application-driven spaces highlight the full creative and technical potential of ROE's latest LED technologies, with Brompton Technology's industry-leading Tessera LED video processing playing a pivotal role throughout, ensuring the showrooms deliver exceptional visual performance across a wide range of use cases.

Now three times larger than the original facility, the showrooms feature purpose-built environments that allow visitors to experience ROE Visual's LED products in real-life scenarios, from touring and live events to broadcast, fixed installation, and virtual production. Brompton's 4K Tessera SX40 LED video processors, paired with Tessera XD 10G data distribution units, power many of the key installations, enabling flawless system control, consistent colour reproduction, and the dynamic, real-time flexibility required by today's most demanding workflows.

Visitors are welcomed by a visually striking installation, with Black Marble BM2 Matte panels forming a reflective LED floor beneath a ceiling of Topaz 1.5 V3 panels that simulate a dynamic digital sky. Moving deeper into the space, Ruby-C1.9 panels and other flagship products are showcased in highly creative configurations, each optimised to demonstrate technical capability and aesthetic versatility.

From a vibrant stage built with Topaz Curve to a dedicated pixel pitch comparison zone featuring the VST series, the upgraded showrooms are designed not just as product displays, but as working environments where engineers, designers, and production professionals can evaluate real-world performance. Throughout these installations, Brompton’s advanced Tessera software enables seamless scaling, on-the-fly configuration, and precise control, allowing ROE to demonstrate the panels at their very best.

In the fixed installation zone, ROE presents panels such as Coral 0.9, 1.2, and 1.5, arranged in sleek, architectural settings that simulate real-use environments in broadcast, control room, hospitality, and corporate applications. These scenarios provide yet another opportunity to demonstrate the impact of precise, reliable LED processing in mission-critical applications.

As a Diamond Partner in Brompton's Panel Manufacturer Partner Programme, ROE Visual remains one of Brompton's closest collaborators. The newly unveiled showroom is not only a reflection of ROE's technical expertise, but also a symbol of the deep, ongoing partnership between two companies shaping the future of LED display performance.

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