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NOA To Participate At 2024 ASBU Radio & TV Festival

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NOA GmbH is to participate in the 24th edition of the ASBU Radio & TV Festival & Convention.

The event, held in collaboration with Tunisia's Ministry of Cultural Affairs, will take place from June 26–29 in Tunis.

On June 26, during the pre-festival technical day, Wigdan Abdelrahman Nassr, Key Account & Project Manager, will present a detailed case study on the digitisation project of Abu Dhabi Media Company (ADM). This presentation will provide an in-depth look at how NOA successfully managed the delivery and installation of a comprehensive audio and video archive workflow system for the UAE-based public service broadcaster and media company, covering operations in both Abu Dhabi and Dubai.

The project represents the largest Archive Transfer Technology installation in the Middle East, involving the digitisation of the organisation's entire national radio and television archive, including 137,000 audio carriers and 339,000 hours of video content.

"We are thrilled to present our work on modernising archiving processes to set a new benchmark that encompasses all business aspects, including logistics and multi-site, multi-platform broadcast infrastructure," said Jean-Christophe Kummer, managing partner of NOA.

The ASBU Radio & TV Festival & Convention aims to foster the development and enhancement of Arab radio and television production, reflecting the aspirations and principles of its member corporations. Additionally, the Festival seeks to identify and encourage innovative and meaningful trends in radio and television production, thereby promoting the creative energies within the Arab media landscape.

Each year the festival hosts representatives from ASBU member corporations, private Arab production companies, news agencies, foreign Arab-speaking radio and TV stations, as well as private radio and television networks and international radio and television unions.

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