MAVTV To Air Live Coverage Of GAA Classic Cars Auction

MAVTV has announced the return of its live coverage of the prestigious GAA Classic Cars Auction on April 26-27 from Greensboro, North Carolina.

The broadcast follows a big spike in viewership during the last live auction event in February – also highlighting the network’s overall steady ratings increase. The network will also carry live coverage of the remaining GAA auctions for 2024 slated for July 26-27 and November 8-9.

"Our live coverage of the February instalment of the GAA Classic Cars Auction has generated an overwhelmingly positive response and further reflects the overall upward trajectory of the network since its recent relaunch," said MAVTV President CJ Olivares. "These successes highlight our steady increase in viewership, attributed to our expanding lineup of live programming and diversified content that fuels the passion of automotive enthusiasts nationally and globally. We are excited to offer our viewers more opportunities to experience the thrill of live bidding wars for some of the most extraordinary classic cars."

April’s GAA Classic Cars auction will feature nearly 500 classic, muscle and collector vehicles within 'The Automotive Palace' – eight acres of enclosed, climate-controlled space. The world-class facility draws bidders and collectors from across the country, featuring highlights such as four rare Hertz Mustangs; a meticulously crafted 1964 Ford Fairlane Thunderbolt Tribute, a replica of iconic racer Len Richter’s original; and a remarkable selection of pre-war classic automobiles including a 1931 Cadillac and a 1925 Hudson Super Six.

"We are delighted to continue reaching automotive enthusiast audiences everywhere through MAVTV and its rapidly expanding viewership," said Greensboro Auto Auction Owner Dean Green. "Last round’' live coverage brought our auction unprecedented attention, allowing us to share the unique stories of these classic cars with a broader audience. This partnership enables us to reach both seasoned enthusiasts and newcomers to the classic car world."

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