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03/01/2024

ITV Celebrates Biggest New Year's Day

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ITVX has celebrated its biggest New Year's Day ever.

New Year's Day 2024 saw 8 million streams across ITVX, which is the best New Year's Day on record and up on last year by 2.5 million streams (+44%). And since launch, ITVX is also up to 3 billion streams.

In addition, ITV1 had its best New Year's Day for two years with its all time audience up by +10%, compared to New Year's Day last year.

Mr Bates vs the Post Office was the most watched programme across all channels yesterday with 3.9m, easily beating The Tourist on BBC1 (2.2m). On ITVX the series has already been streamed more than 1 million times in its first day alone.

Jeopardy also launched on New Year's Day with 2.2m. Alongside Deal or No Deal, which premiered late last year, it is the highest gameshow launch since Lingo in 2021.

The Winter King on ITVX has been streamed 5.7 million times since its launch.

www.itv.com
VMI.TV Ltd

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