Broadcast News

Bookmark and Share
13/12/2017

Six Christmas Activities For A Happy New Year

News Image
It's the countdown to Christmas and we're all slightly distracted by gaudy jumpers, office parties and jingling bells, but the lull that many businesses experience during December provides a rare opportunity to get yourself organised for the new year.

While you may not have the stamina to tackle big projects during mince pie season, getting on top of these bit-size marketing tasks will help you start the new year with a bang rather than a fizzle.

Share your best pics

High quality, relevant, eye-catching visuals draw attention to your content. Collect existing images and set up a shared library where staff can access pictures that are approved for use. Include your logos and headshots of key staff members. Take this one step further by brainstorming a list of images that align with your marketing plan and organise a photo shoot to capture all of them in one go – you'll save so much time when you're not scrambling for pictures every time you produce a new piece of content.

Catch up on your reading

Grab a coffee, put your feet up and read the trade publications. Think about the content included in each publication, how this relates to your target market and products and whether you can contribute to the topics featured. Your PR person can use this feedback to plan your distribution lists and pitch editorial stories. Now is also a good time to assess your email subscriptions so that you only receive the content you read.

Spend some time on social media

Social media has become an important business tool and you probably post regular updates on platforms like LinkedIn and Twitter – but when last did you review your (and your company's) profile information, pictures and contact details? While you're logged in, expand your network (and the reach of your posts) by identifying and connecting with your email contacts, industry leaders and trade journalists and finding relevant groups and forums to contribute to.

Make a naughty and nice list

GDPR is coming. If you don't know what that means, go to eugdpr.org to find out how this legislation will affect your company and your email marketing from May 2018. While we're on the topic of email marketing – take the opportunity to clean out your contact lists – reactivate or delete people that haven't engaged with your content and segment lists so that you can send targeted campaigns that are relevant to your contacts' situations.

Get creative

Brainstorm ideas for next year's blog and social calendar. Don't forget to research SEO terms and social hashtags that you want to target and include video in your content plan. If you've got lots of quiet time, start producing some of these now so that you've got a couple of pieces “in the bank” after the holidays. Start with a Christmas video to share on social media!

Make some resolutions

Set yourself targets for 2018 – and then make sure that you have the tools in place to measure your success. A surprising number of marketing resources like Google analytics are free to use, but it's worth investing a couple of hours in online courses that will help you get the most out of these tools.
Merry Christmas and all the best for 2018!

littlecricketpr.co.uk
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
22/10/2009
Myvideorights.com Launches Prime Content Network
myvideorights.com (MVR), a leading independent rights management company in the UK, has launched the Prime Content Network, the next evolution of onli
13/08/2019
Marketing Success For Technology Companies
As marketeers in the broadcast technology market, what are the two major things for successful Digital Marketing? Content creation and content distrib
17/04/2019
What Are The Digital Marketing Trends For 2019?
It goes without saying, one of the current major B2B lead generation initiative's is digital marketing, where potential customers will discover your c
17/09/2019
Indian Broadcaster Selects NovelSat's Content Security Solution
NovelSat has confirmed that a major Indian broadcaster has selected NovelSat's content security solution for its network's satellite broadcast of feed
26/09/2001
BBC TECHNOLOGY INTEGRATE STREAMING MEDIA
FOLLOWING their acquisition of one of the most extensive purpose built streaming operations in the world, BBC Technology have now fully integrated thi
09/10/2018
Mediaproxy To Showcase Feature For Real-Time Identification Of Mismatched Content
Mediaproxy has announced that its new source comparison feature for real-time identification of mismatched content, will be showcased on booth N245 at
10/08/2006
Vizrt to demonstrate delivery of real-time graphics content to mobile phones
Viz|3G — a powerful, end-to-end platform for delivering real-time graphics and video content to mobile devices — is to be unveiled at IBC 2006 at the
17/07/2018
Broadpeak To Demonstrate Variety Of Solutions At IBC
Broadpeak is to demonstrate its variety of solutions at the IBC Show, including a CDN for managed networks and OTT distribution, origin packager, ad i
13/05/2019
ADTH To Display 5 New Products At BroadcastAsia 2019
Atlanta DTH (ADTH) is celebrating its 25th anniversary at the 20th Broadcast Asia 2019 show in Singapore with five new and enhanced product offerings:
16/05/2024
Magewell To Highlight AV-Over-IP, Streaming And Content Production Advances
Less than two months after its highly successful exhibit at the 2024 NAB Show, Magewell is heading back to Las Vegas to showcase its innovations to AV
11/04/2003
Omneon Video Networks appoint marketing VP
Omneon Video Networks have announced a key appointment to their management team by naming Geoff Stedman as Vice President of Marketing. Stedman will h
21/02/2019
ITV Builds Linear And On-Demand Content Supply Chain
As an integrated producer broadcaster, ITV creates, owns, and distributes high quality content on multiple platforms globally. The company operates th
24/07/2017
Flexible Archiving With Cubix
Ortana Media Group offers a wide range of products for use in broadcast content ingest, archiving, processing and distribution. These are available fo
14/09/2015
Broadpeak Introduces New Off-Net CDN Service
Broadpeak have announced a new off-net CDN service that is specifically designed to optimize video delivery for content providers. By enabling video c