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27/09/2023

Imagine Communications Teams Up With Google Ad Manager

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Imagine Communications has partnered with Google Ad Manager that is set to transform converged TV advertising.

This strategic collaboration empowers broadcasters and TV operators to seamlessly offer cross-platform campaigns while ensuring consistent ad placement across all delivery methods — be it linear, over-the-air, or internet-streamed CTV. Moreover, the partnership introduces innovative programmatic capabilities that complement direct ad sales, optimizing yield and enhancing ad sales efficiency.

As the media industry continues to evolve, the synergy between Imagine Communications and Google Ad Manager helps bridge the gap between traditional linear TV's direct sales and the dynamic world of programmatic sales in streaming CTV.

Through its SureFire™ video ad server, Imagine introduces ad routing to Google Ad Manager, offering media companies the ability to tap into Google Ad Manager’s streaming demand management capabilities to enable both direct and programmatic advertising across all deal types (e.g., Direct Sold/Programmatic, Private Marketplace Deals, and RTB). This integration empowers broadcasters and TV operators to fill unsold inventory and dynamically allocate portions of their ad inventory to maximise fill while maintaining a quality viewing experience. This comprehensive approach empowers broadcasters to offer premium ad placements across diverse platforms, while the programmatic element drives efficient yield optimisation.

Surefire provides a rich set of APIs and integration points to enable implementation regardless of the sales, order management, and traffic solutions that any TV operator may prefer.

www.imaginecommunications.com
VMI.TV Ltd

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