Leading ad sales management from MSA Focus at NAB

MSA Focus is to demonstrate advanced ad sales traffic and billing for all broadcast needs at NAB2005.
The leading broadcast management system provider will display its business-critical Perspective, in addition to parent company MSA Media’s Factworks and Gabriel for North American broadcast markets, as it builds momentum with customers around the globe.
Integrating sophisticated modules including ad sales, rights management, planning, dynamic scheduling, sponsorship and post-transmission reconciliation, Perspective delivers advanced end-to-end management of essential business assets. Major broadcasters using Perspective include MTV Networks Europe, MTV Latin America, Turner Asia, Nickelodeon, CNBC, Canal+ Sweden and Paramount Spain.
Similarly, Gabriel is an enterprise-wide application that improves operational efficiency, productivity and profitability to deliver cable networks a sustainable advantage. It ensures cable operators deliver custom messages to the right audiences in the right locations at the right time.
In addition, Factworks is a web-based suite of sales-management reporting tools with flexible filtering and fast results for reporting and analysis. It analyses revenue variations, CPMs, budgets and stewardships and enables sales executives to build sales strategies better suited to their clients.
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