Broadcast News

Bookmark and Share
11/05/2016

Toast TV Creates tootle.co.uk's First TV Ad

News Image
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign.

tootle.co.uk is an online platform which helps customers find a buyer for their car from a network of hundreds of competing dealers and car buying services. The campaign aims to drive brand awareness and uptake of tootle.co.uk's services. The new platform allows customers to upload a profile of their car online and receive bids from dealers within minutes.

The Toast TV campaign, which will feature toy cars racing to bid for a seller's vehicle, will appear in the summer across multiple TV channels in the UK including C4, Sky Sports, Dave and More 4. Toast is also creating a radio campaign.

Cara Whitehouse, CMO of tootle.co.uk, said: "We're excited to be taking the next step in growing our brand and changing the way people sell cars. tootle.co.uk is disrupting a market with deeply ingrained behaviours, and Toast's creative concept brings the unique benefits of using our platform to life in a clever and compelling way."

Felicity Warren, Managing Director of Toast TV, added: "tootle.co.uk is the perfect brand to take to TV – it's an innovative and dynamic company and our cut-through concept for TV and Radio is sure to make its mark in this crowded market place."

www.tootle.co.uk

(JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

02/11/2020
Ross Launches The LUCID Platform
Ross has launched a significant new solution that changes the way virtual solutions are configured and control. The LUCID platform replaces the previo
01/08/2017
Production News : RADA To Present Hamlet In Fundraising Campaign
Kenneth Branagh's Olivier Award-winning theatre company will join forces with RADA for a co-production of Hamlet, to support the transformation of RAD
23/01/2020
Riedel Creates Future-Orientated Formats For Broadcasts Of German Horse Racing
Riedel Communications has teamed up with horse racing organisations German Racing and German Tote to create future-oriented formats for broadcasts of
12/12/2018
Guigo TV Launches OTT Offering Powered By VO's TVaaS Cloud-Based TV Platform
Viaccess-Orca (VO) has announced that Brazil's Guigo TV is launching a new OTT offering powered by VO's TVaaS cloud-based TV platform, VO's DRM soluti
06/12/2018
Insight TV - The Most Adventurous TV Channel In The World
Insight TV has significantly grown over the last three years and has recently partnered with TCL to create a Smart TV app. BFV talks to CEO Rian Beste
30/11/2018
Broadcast Solutions Implements HD TV-Studio Facility For Switch TV
Broadcast Solutions has implemented a new HD TV-studio facility for Switch TV, a new channel from Nairobi, Kenya. Broadcast Solutions with their Hunga
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
18/02/2020
Cello Launches New FreeviewPlay Range
British TV manufacturer Cello has launched new FreeviewPlay range with Alexa voice control, powered by netgem.tv. Available in screen sizes 24-inch up
28/11/2017
InTheBox, Gospel TV Launch Their First TV Channels With Veset's Cloud Playout
InTheBox and Gospel TV have announced the launch of their first TV channels using Veset Nimbus, the channel creation platform. InTheBox has introduced
27/04/2017
Virgin TV & Dolby Appointed To DTG Council
Virgin TV's Director of Digital Entertainment Product Development, Louise Fussell, and Dolby Laboratories' Director of Imaging Standards and Technolog
26/10/2005
ADS Tech launch Instant TV Deluxe
ADS Tech (www.adstech.com), a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
05/07/2016
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
31/01/2018
dock10's Adds Atmosphere To Magnet's Latest TV Campaign
Magnet, one of the UK's largest specialist kitchen retailers, believes that the kitchen is the heart of the home, and this is reflected in their lates
22/09/2017
Production News : Sheridan Smith To Star In One-Off TV Special
ITV has announced details of a special one-off television special with Sheridan Smith. Smith, who is a singer and multi award-winning actress, will he
28/03/2017
Call For Submissions For Edinburgh TV Festival Talent Schemes
Submissions are now open for the 2017 Edinburgh International Television Festival Talent Schemes programmes. The charitable organisation, whose missio